European Fashion Award – FASH 2018
Maria Presser: “Don’t be a square” is the slogan of my menswear collection “The Bonnie Situation”. The outfits play with the expectations of the viewer in order to encourage a more sophisticated perception of fashion beyond stereotypes. Postmodern stylistic devices such as deconstruction based on the model of literary examples are translated into a fashion context: Preppy style and high-visibility workwear meet and merge as two hierarchically opposing genres. Other design elements are quotes and allusions, overdrafts and surprise effects such as new combinations of various patterns. The collection thrives on this “intertextuality” and thus ties in with the work of cult director Quentin Tarantino, whose movies such as “Pulp Fiction” (1994) became prototypes of postmodern film aesthetics. The intensive study of the arts and socio-cultural contexts is an important part of my work on modern, sophisticated and progressive menswear. I strive for the deconstruction of oppositions such as conceptual and commercial in the fashion industry, a novel form of reception and review of fashion and a further development in the self-image of the fashion designer.
|Jury statement||A very harmonious balance between streetwear and business fashion at a high professional level.
With the combination of two supposedly opposing genres, Maria Presser designed an ironic and mature dialogue between trendy streetwear and traditional business fashion. Dressed, it immediately looks cool, natural and discreetly refined.
|Education||Bachelor, AMD – Akademie Mode & Design, Berlin
Prof. Antje Drinkuth
|Prize||Cash prize of 2500 euro, Mentoring Program, Public Relations|