Jury

An international jury with experts from design, industry, trade, communication and media will select the prize winners in two rounds according to defined criteria. First, 20 finalists will be selected from all applications. In Berlin, the prize winners in the categories will be selected. The jury’s decision is not legally contestable.

The members of the Jury FASH 2020

The other members of the jury will be announced shortly.

Joel S. Horwitz, Head of Design (Review, zLabels, Neo, Adidas). He won the “Designer for Tomorrow” (Peek & Cloppenburg) and the Lucky Strike Junior Designer Award with his diloma collection at the Berlin University of the Arts and was able to present his designs at the Fashion Week in Tokyo.

Joachim Schirrmacher works as a Creative Consultant in Berlin. He offer his 25 years of expertise in fashion and design for governments, corporate and academic clients. He wrote for renowned Media like Neue Zürcher Zeitung. Since 2004 he is Project Director of the European Fashion Award FASH by SDBI.

Kerstin Strauss is Creative Director at Engelbert Strauss, Europe’s market leader in workwear. She is a creative, driven leader with over fifteen years of retail operations and brand management experience.
In 2018, she founded the Workwear Couture label, which combines workwear with haute couture which has premiered in the likes of Los Angeles and Berlin.

Moderation: Helge Aszmoneit
Helge Aszmoneit is responsible for Information Services at the Rat für Formgebung (German Design Council). Since 1987 she has headed one of the most important design libraries in Germany with almost 20,000 books and numerous international journals in the fields of industrial and product design, visual communication, architecture, advertising and fashion. The research, evaluation and communication of content for students, designers, media and companies is the focus of her work.
Helge Aszmoneit is also a renowned expert for design competitions, which she has conceived and carried out for over 20 years for the German Design Council and external clients. She is also a lecturer for seminars, lectures and consultations as well as teaching assignments at design universities. In a private research project, she is currently investigating the history of the creation and development of international design awards. www.german-design-council.de