FASH 2017 Get Real / 29. June 2017

Hannah Kliewer


1st Prize
European Fashion Award FASH 2017
Category Students

Steife Brise

The “Steife Brise” (Gale) menswear collection is a shelter from the storm of social media. The collection accompanies men on their quest for self-discovery and truth while also highlighting everything that makes them unique. With its balanced proportions, high-quality merino wool, superior craftsmanship, and classic colors, the collection makes a statement of understatement. The soft, comfortable knit, was made by Hannah Kliewer herself and appeals directly to the senses. The collection’s over-sized collars, which are inspired by life jackets, contain foam in the edges and corners which adds extra dimension and enhances the wearer’s silhouette. These collars also offer them a sense of protection and comfort as they follow their path to self-discovery. Zippers highlight the collection’s emphasis on unity. The sense of security they create gives the wearer the courage to try new things and the energy and curiosity to navigate the modern world. A woolen hug in a digital landscape that is cold and vast.


 Award Ceremony


Jury statement Hannah Kliewer’s menswear collection is perfectly in tune with the times. She captures the age’s deep desire for closeness, comfort, and safe spaces. In short – a place to call home in a world of digital globalization. The visual power of the jacket and half-zip sweater provides a sense of protection. But the collection is not about hiding in a cocoon. Instead, Hannah Kliewer uses rough edges and flaws in order to create a frame for displaying one’s personality. She wants to give people the strength to come together once more. Ms. Kliewer combines typical sailing apparel, such as half-zip sweaters and life jackets, with the latest trends, such as high shoulders and huge collars, to make a modern, original statement that is clear yet simple. Hannah Kliewer gives a young and modern twist to knitwear and provides much needed innovation for both streetwear and luxury brands with a good balance of showpieces and wearable clothing. The symbolic nature of her designs also means that they could possibly be used in costume design. Her great execution and her excellent use of traditional crafts have both been underscored by her training in bespoke tailoring. Her detailed analysis of the zeitgeist and the poetry of her documentation are both excellent and gets right at the heart of things. A collection of original works with a creative force that is immediately noticed and makes us want more. She shows great talent and huge potential!
Judging panel member: Thomas Steinbrück, Creative Director Reebok, Boston

Education 6th semester – Hochschule für Angewandte Wissenschaften Hamburg (Hamburg University of Applied Sciences, Germany) / Prof. Kai Dünhölter

Prize Cash prize of 2500 euro, Exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf, Hamburg, and Munich with over 24 million contacts.

Contact info@hannahkliewer.com / www.hannahkliewer.com

Download Web: www.sdbi.de/download/hannah-kliewer-web.zip
Print: www.sdbi.de/download/hannah-kliewer-print.zip

FASH 2017 Get Real / 28. June 2017

Lea Schweinfurth


2nd Prize
European Fashion Award – FASH 2017
Category Students

All_In

Inspired by her many different experiences, travels, adventures, and interests, both real and virtual, Lea Schweinfurth created this collection for woman and men. Raw impressions of Spanish flamenco dancers and matadors, Indian bridal dress, Japanese kimonos, British tweed, 70s rock stars, and 90s hip-hop artists were transformed into collages in the style of artist Jean Michelle Basquiat. Raw and direct, illustrative and intuitive; it is the whole world in six outfits – “All_In”. A combination of prints, patterns, and colors are used to bring the graphic silhouettes to life. The clothing becomes a canvas and is painted with dyes and pigments. Every look is a different identity, a personal masquerade. The fabrics used are up-cycled, from overstocks or were certified by the GOTS ecolabel. Collages brought to life.


 Award Ceremony


Jury statement Lea Schweinfurth has presented a strong, unique view of the “Get Real” theme in her work. She offers an alternative to commercial fashion that is surprising and emotional, full of strong poetry and personality, joy and charming beauty. Instead of the sameness found in trends and social media, she places her trust in the desires, views, thoughts, and goals of the individual. Despite its multiple references, this is a consistent collection featuring perfectly matching colors. The looks work well together and form modules of an personal identity. A unique idea with clever documentation, innovative cuts, and perfect fits – an exceptional piece of work in all respects.
Judging panel member: Otto Drögsler, Creative Director at Odeeh

Education 7th semester – Burg Giebichenstein Kunsthochschule Halle (University of Art and Design Halle, Germany), Prof. Joachim Schielicke, Visiting Professor Bianca Koczan, Visiting Professor Dunja Marija Kopi

Prize Cash prize of 1500 euro, exhibition, Public Relations, mentoring program, photos by Franco P. Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts.

Contact lea.schweinfurth@gmx.de / www.leaschweinfurth.com

Download Web: www.sdbi.de/download/lea-schweinfurth-web.zip
Print: www.sdbi.de/download/lea-schweinfurth-print.zip

FASH 2017 Get Real / 27. June 2017

Andreas Stang


3rd Prize
European Fashion Award – FASH 2017
Category Students

XO

The deep human desire to look beautiful is the inspiration for the “XO” womenswear collection (XO is a social media greeting for “hugs and kisses”). Andreas Stang uses flashy jewelry and witty exaggeration to express this feeling. The collection is full of contrasts, which push and pull against each other. Thousands of jewelry links and metal chains, all attached by hand, are drawn to each other by a large number of magnets which force the wearer to interact with them. Even more hooks and chains, huge brocade bows, pieces of fabric and faux fur, can be attached to the magnets, allowing the pieces to be interchanged and customized. With this collection, Andreas Stang hopes to inspire wearers to interact as real people rather than only as consumers. XO


 Award Ceremony


Jury statement Andreas Stang’s voluntary study project combines streetwear and elegance, resulting in a large, diverse collection of a casual nature that is still very fashionable. This collection meets the market’s needs for sexy, iconic fashion and casual luxury. The customizability of the collection is also relevant. What makes his work so unique is its solid concept, its fine fits and, especially, the craftsmanship which demonstrates precision and patience.
Beneath all the glitter, there is also a criticism of our society and its many crises. Additionally, it is worth praising the determination and impressive independence Mr. Stang has shown as he embarks on his journey into a life lived for fashion.
Judging panel member: Otto Drögsler, Creative Director at Odeeh

Education 6th semester Master’s – Fachhochschule Bielefeld (Bielefeld University of Applied Sciences, Germany), Prof. Willemina Hoenderken, Prof. Dr. Andreas Beaugrand

Prize Cash prize of 1000 euro, exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts.

Contact a_stang@gmx.de / www.instagram.com/andreas_stang

Download Web: www.sdbi.de/download/andreas-stang-web.zip
Print: www.sdbi.de/download/andreas-stang-print.zip

FASH 2017 Get Real / 26. June 2017

Sonja Litichevskaya


1st Prize
European Fashion Award – FASH 2017
Category Graduates

Reconstructed Contrasts

The art of Perestroika and Russian Constructivism inspired this womenswear collection.
Both brought art into everyday life hoping that this would cause a renewal. Fashion, like Rodchenko’s or Stepanova’s prozodezhda (every day clothing) also had a place in this art. Every outfit in Sonja Litichevskaya’s collection creates a new image by combining typical elements from each movement, such as bright colors, geometric patterns, bold shapes, symbols of revolution like the white star of the future, the arrows and lightning bolts of transformative change, and slogans like “Спасём Мир” (Save the World). Important elements include iconic pieces from each era, including motorcycle jackets, overalls, bags, straps, and buckles. Screen printing is used to display the desire for handmade products.


 Award Ceremony


Jury statement Sonja Litichevskaya’s amazing collection for strong women is a real head-turner and extremely relevant to the current sportwear “athleisure” trend. She combines sportswear with the look of Russian Constructivism and perestroika art in a skillful approach that is full of life and creativity. She follows footsteps of young post-Soviet fashion designers, such as Gosha Rubchinskiy or Demna Gvasalia of Vetements. Each of these designers brings art into everyday life in the hope of causing renewal. Ms. Litichevskaya bold, forward-looking concept fits the “Get Real” theme of the European Fashion Award FASH 2017 very well. This collection is cleverly argued, very well-developed, well-though-out, and consistent. It successfully crosses the boundaries of both genre and target audience. Sonja Litichevskaya has also showcased her inspiration using large prints, which have a particularly powerful impact. The cuts, the fits, the quality of the prints and the project documentation are done very well, and the workmanship is very professional. Sonja Litichevskaya creates desire among young people and business women – a powerful force in fashion. A sophisticated collection that is fit for the market and a breath of fresh air to an industry in danger.
Judging panel member: Joachim Schirrmacher, Creative Consultant, Berlin

Education Bachelors – Esmod Berlin, Germany, Jasmina Benferhat, Bernadett Penkov

Prize Cash prize of 2500 euro, exhibition, Public Relations, mentoring program, photos by Franco P. Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts.

Contact sonjalit@gmail.com / www.litichevskaya.com

Download Web: www.sdbi.de/download/sonja-litichevskaya-web.zip
Print: www.sdbi.de/download/sonja-litichevskaya-print.zip

FASH 2017 Get Real / 25. June 2017

Katja Skoppek


2nd Prize
European Fashion Award – FASH 2017
Category Graduates

Die ferne Nähe (So near and yet so far)

Thanks to globalization and international networks, life can now take place in a “placeless space” with an endless stream of work, in many different cities, and with the loved ones far away. So near and yet so far. These changing times stir up a desire for comfort, assurance, simplicity, and contact.
With its classic cuts, high-quality materials, and simple colors, this collection for woman and men offers the wearer comfort and intimacy, protection and belonging. The blending of touch and movement, and fabric and cut creates unique archetypes. Some designs have been embossed on panels of fabric. These subtle clothes give the wearer space to identify with and change them to suit their own style. Many of the designs bring to mind a coat, while others cocoon like a blanket. These are clothes to be seen, touched, and experienced with all the senses. Feel the soft down, smell the midnight blue wool, and hear the rustle of the finely striped poplin – clothing that stirs the emotions.


 Award Ceremony


Jurybegründung Katja Skoppek has translated the “Get Real” theme into a poetic, innovative and meaningful collection. It’s stylish, chic, and cool. It was a walk along the Camino de Santiago that first caused Katja Skoppek to think about the meaning of ‘home’ and to analyze the way we communicate in today’s modern world. “Die ferne Nähe” (So near and yet so far) collection offers comfort and intimacy, protection and belonging. The classic cuts, colors, and patterns assure the wearer that they are well and appropriately dressed. The materials, which are well-chosen and of excellent quality, are extremely pleasing to touch – the clothing is a security blanket for the soul. The collection’s design is expressed using convincing understatement with creative details, with its own unique story and style instead of strict minimalism. By embossing images of the clothing on fabric, Katja Skoppek has created a very unique signature that combines fashion and conceptual art. All of this is tied together with shoes covered in silicone, making for a very modern look. Ms. Skoppek’s work shows both excellent creative strength and solid commercial relevance. Her collection brings back memories. Its familiarity and freedom create a charm that is almost magnetic. People want to touch her clothing, to feel, own, sense, and experience it. The concept, commercial relevance, and exceptional craftsmanship that are all three demonstrated in her broad portfolio are proof of her rare talent. Katja Skoppek is a designer who will be able to breathe new life into the unstable world of fashion.
Judging panel member: Franco P. Tettamanti, fashion and portrait photographer, Paris

Education Master of Arts – Fachhochschule Bielefeld (Bielefeld University of Applied Sciences, Germany), Prof. Willemina Hoenderken

Prize Cash prize of 1500 euro, exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf, Cologne, and Munich with over 24 million contacts.

Contact mail@katjaskoppek.de / www.katjaskoppek.de

Download Web: www.sdbi.de/download/katja-skoppek-web.zip
Print: www.sdbi.de/download/katja-skoppek-print.zip

FASH 2017 Get Real / 24. June 2017

Livia Honus


3rd Prize
European Fashion Award – FASH 2017
Category Graduates

Face to Face

The unisex “Face to Face” collection is a colorful and fun take on self-image. The image of the self has been idealized since ancient times, but selfies have become a global mass phenomenon – a balancing act between authenticity, presentation, and idealization. In a never-ending stream of narcissistic, exhibitionist, unusual images, faces become masks and facial expressions become codes. This collection incorporating denim, velvet, jersey, and mesh seeks to raise our awareness of the person sitting opposite us and give us the courage to look them in the face. The collection also plays with exaggeration and larger-than-life images: colossal eyes and emojis made from portraits of the designer are used to create bold prints and appliqué. The inspiration for one design comes from Andy Warhol’s camouflage self-portrait. The figure-hugging silhouettes are inspired by the look of video game avatars, creating a stronger, more self-confident personality that gives the wearer the courage to show their true face.


 Award Ceremony


Jury statement Livia Honus combines clever observation of society with an original idea to create a balanced collection combining street art and fashion in excellent style. Her approach is clever and focused – not once does it slip into the realm of cartoons. This young collection is modern and in tune with the current zeitgeist; every item can be worn separately as well. The theory, project documentation, color choices, fits, and workmanship are all excellent.
Judging panel member: Claudia Braun, Head of Color & Trim, Mercedes-Benz

Education Bachelors – AMD Akademie Mode & Design (AMD Academy of Fashion and Design, Germany), Prof. Tamotsu Kondo

Prize Cash prize of 1000 euro, exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf, Hamburg and Munich with over 24 million contacts.

Contact contact@liviahonus.de / www.liviahonus.de

Download Web: www.sdbi.de/download/livia-honus-web.zip
Print: www.sdbi.de/download/livia-honus-print.zip