FASH 2022 / 8. September 2022
Viola Schmidt
1st Prize European Fashion Award – FASH 2022 Category Undergraduates |
|
Portfolio | The “Bad/ bed story” collection is based on material experiments with knitwear, lace, old bed sheets, glue and ruffle techniques. It is inspired by dancing in the club, going home and arriving in one’s own bed. Graffiti stands for possible harassment. The white dress with red graffiti was made on a hand knitting machine and manipulated with glue. The pure white dress can be adjusted by straps. Inspired by the circus, where the line between reality and illusion blurs, the six outfits “Dreamers Circus” were designed. This contrast is represented by the play of narrow and wide shapes as well as various materials. The dark blazer, for example, is made from deadstock and was accentuated with pink textile paint as well as a playful and detachable ruffle. Our times are marked by climate change, consumption, covid and other crises. In order to find solutions, a hopeful view of the future is necessary to perceive the scope for action. The women- and menswear collection “Transparent Response” plays with the idea of clarity and uncertainty. It is a reminder to actively shape the future and that for this we need more transparency in the fashion industry to enable more conscious consumption. |
Collection |
|
Jury’s appraisal |
Viola Schmidt impresses with a purposeful creativity and a good limitation of ideas. Despite diverse inspirations and her wide range of excellently implemented techniques, she achieves a very coherent overall picture. Her qualification as a master tailor is evident in the very accurate craftsmanship and the coherent fits. Her beautiful portfolio is very neatly presented and easy to follow, making you want to see more of her work. Qualities that are much needed in the fashion industry. Member of the jury Mela Bauer, Managing Director Fashionagency Melagence |
Education | 4th Semester, Hochschule Reutlingen (Reutlingen University), Annika Klaas |
Prize | 1,500 euros prize money, Singer Heavy Duty 4423 sewing machine |
Contact | violanaomi@t-online.de / @violanaomischmidt |
Download | Web: www.sdbi.de/download/2022-Viola-Schmidt-web.zip Print: www.sdbi.de/download/2022-Viola-Schmidt-print.zip |
FASH 2021 / 5. July 2021
Aylin Tomta
1st Prize European Fashion Award – FASH 2021 |
|
Hylemorph | Identities are fluid moments. The starting point for this final project is Aristotle’s question of how ‘becoming’ is possible in the sense of creation and change. He believed that ‘being’ is created from a compound of form (‘morphe’) and matter (‘hyle’). The collection “Hylemorph” questions the stereotypes and boundaries of gender identities, that is, gender as a social and cultural construct. The strength of fashion lies in its ability to shift meanings. Rather than just man and woman, it offers a diversity of gender identities. With its help, it is possible to cross boundaries in one’s self-expression and explore different nuances. It is a highly relevant everyday form of “doing gender”. And therein lies its queer potential. It has the ability to change our thinking and thus also our society.The starting point for this 20-piece gender-fluid menswear collection are the archetypes of classic men’s fashion and haute couture. In a move to create new forms for suits, culottes, shirts, polo shirts, blousons, coats and trenchcoats, the classic silhouettes are dissolved and implied only by seams, stratified or printed, whilst sections are inserted in pattern pieces. This experiment with the spatial impact of clothing paves the way for completely new perceptions. |
Collection |
|
Jury’s appraisal |
Aylin Tomta has delved into the depths of pattern design to create perfectly crafted and sculpted garments with new details, individual fashion statements and sophistication: stylish, chic and cool! A powerful collection that is full of poetry. It invites the eye to linger and speaks to our emotions. Her exaggerated fashion overcomes tradition to conjure up a completely new and modern male image that is masculine without appearing affected or sliding into crossdressing. Although these are showpieces, they make the wearer feel comfortable and look good. The examination of gender as a social construct is at the heart of this work. Her understanding of fashion moves beyond heteronormative ideas where fashion is all about sexual, that is, heterosexual seduction. The documentation of the creative process and the fashion photos are among the best. It is very rare to encounter such a mature and on-point final project. It is also very pleasing and impressive to see how this extremely talented designer has evolved since winning the European Fashion Award FASH 2017. Again, this is very rare. Paris is calling! Member of the jury Carl Tillessen (Chefanalyst, Deutsches Mode-Institut) |
Education | Masters – FH Bielefeld University of Applied Sciences, Prof. Meiken Rau |
Prize | EUR 2,000 |
Contact | aylin.tomta@googlemail.com / https://werkschau.gestaltung-bielefeld.de/hylemorph |
Download | Web: www.sdbi.de/download/2021-Aylin-Tomta-web.zip Print: www.sdbi.de/download/2021-Aylin-Tomta-print.zip |
FASH 2021 / 5. July 2021
Helena Wieser
1st Prize European Fashion Award – FASH 2021 Category Bachelor |
|
Wollust | Itchy and fluffy, dominance and subjugation. The collection “Wollust” explores the wool fetish of men and women and transforms selected inclinations into an aesthetic that also appeals to the general public. The “Woolies’” predilection for corsets, balaclavas, bondage, cable stitch, rib knits and specific colours have been translated into six outfits. In line with the fetish, the outfits are knitted in mohair, lambswool and alpaca yarns. Metal rings are a reference to the practices of bondage and S&M. The garments are all fully fashioned and are therefore made without waste, either on a manual knitting machine or by hand. |
Collection |
|
Jury statement | The renewal of fashion is often rooted in the underground scene. Take, for example, Gaultier’s bra for Madonna or Claudia Skoda, who in the 1970s put the sexy into knitwear, and whose work can be admired in the “dressed to thrill” exhibition at Berlin’s Kulturforum. In this instance, the “Woolies” have a fetish for wool. Helena Wieser’s examination of knitwear is genuinely new and provides an important stimulus for a genre that is all too often bogged down by tradition. Knitwear is no longer just warm but is also light and fashionable. The onlooker feels compelled to hold, touch and feel these garments. This collection is nothing short of inspiring and whets the appetite for fashion. No collection can be expected to do more than that. Member of the jury Joel Horwitz, Design Director, Fila Europe |
Education | Masters – Burg Giebichenstein University of Art and Design Halle / Prof. Lars Paschke |
Prize | EUR 2,000 |
Contact | helenawieser@gmail.com / @helenawieser_ |
Download | Web: www.sdbi.de/download/2021-Helena-Wieser-web.zip Print: www.sdbi.de/download/2021-Helena-Wieser-print.zip |
FASH 2020 / 5. July 2021
Erato Fotopoulos
1st Prize European Fashion Award – FASH 2020 Category Bachelor |
|
[fi:] | The collection [fi:] is an interpretation of the philosophical concept of fluidity. Philosopher Heraclitus coined the term “panta rhei” which describes life as a river: Being is becoming and becoming is being. Age-old definitions become blurred, familiar forms melt away.Archetypes derived from the looks of Acid jazz bands and their freely flowing music, such as Digable Planets, Galliano, and Brand New Heavies, form the foundation of the “static” element of each outfit. This is complemented with a fluid, transformable aspect in which the volumes along the straps can be shifted freely around the body. There is no right or wrong. The clear texture of a classical tartan (digital print on cotton) is distorted by reflective foil or alienated by random bleaching. With the garments in constant motion, the tartan pattern loses its texture and becomes blurred. The thermochromic colour (screen print) reacts to body temperature, changing from petrol when low to neon green as it rises. Depending on the wearer and situation, the colours thus also become fluid. |
Collection |
|
Jury’s appraisal | Erato Fotopoulos creates something that is only rarely achieved: she combines sportswear with the sophistication of fashion. As she experiments with volume and bold prints, she balances the casual with the chic and does so with such virtuosity that it feels entirely natural. Speaking to the emotions, the garments are photogenic and make the wearer feel modern and cool. They are as pleasant and comfortable as pyjamas, yet the wearer looks and feels well dressed. An art reminiscent of designer Haider Ackermann.
Finally, she overcomes gender boundaries without seeming insincere. Despite the sophistication, pieces such as the T-shirts certainly have commercial appeal. A look that is full of personality and is perfectly in tune with lockdowns, loungewear and the urgent need for casual clothing that incorporates new details, individual fashion statements, and sophistication. From the distinctive idea to the outstanding documentation and the innovative cuts, this is an excellent piece of work! A great talent with huge potential in a strong cohort. |
Education | Bachelor – FH Bielefeld University of Applied Sciences / Prof. Meiken Rau |
Prize | EUR 2,000 |
Contact |
Download | Web: www.sdbi.de/download/2021-Erato-Fotopoulos-web.zip Print: www.sdbi.de/download/2021-Erato-Fotopoulos-print.zip |
FASH 2019 / 16. August 2019
Ecehan Altikardes
1st Prize European Fashion Award – FASH 2019 Category Students |
|
Concept | “Gender Punk” is the focus of Ecehan Altikardes’ fanciful collections. A mixture of the gender-neutral fashion of antiquity, the rebellious elements of punk, the neutrality of tomboyism and male elements such as a biker jacket. Facets of personality are visualized through contrasts such as faux leather and chiffon, soft draping and angular forms or a balancing act between sportswear and couture. Prints and eye-catching material processing should create a feeling of tension and drama. Ecehan Altikardes grew up in Germany with a Turkish-Yugoslavian background. These two very different cultures were a challenge to open up, to find the own point of view and expression and a motivation to accept oneself in all its facets. His collections should not be a quiet whisper, but a cry against all that is stuck, a cry for individuality, otherness and androgyny as well as an expression of himself. |
Collection |
|
Jury statement | Ecehan Altikarte’s designs are characterized by a strong emotional power full of fantasy and exuberant creativity. He shows courage to experiment, plays with silhouettes, materials and gender role models. All this promises a great potential for development. |
Education | 7th semester Bachelor, Hochschule Pforzheim (Pforzheim University – School of Design), Prof. Tamotsu Kondo |
Prize | 1,000 euros prize money, mentoring program, media work, material prizes for pattern design by Müller & Sohn. |
Contact | ecehan.altikardes@yahoo.com Instagram: @e_a_arts |
Download | Web: www.FASH.Berlin/Ecehan_Altikardes_web.zip Print: www.FASH.Berlin/Ecehan_Altikardes_print.zip |
FASH 2019 / 15. August 2019
Katharina Heinze
1st Prize European Fashion Award – FASH 2019 Category Bachelor |
|
Concept | Katharina Heinze does not want to impress through loud designs. Rather, it is the thoroughness and accuracy of the design that make up her fashion – here nothing should be left to chance. Fashion theory is an important basis for her. Role models are minimalists like Dieter Rams or Jil Sander. When it comes to realisation, pattern designs, proportions and high-quality materials are important. Every piece of clothing should become something special and meaningful. Thus, stripes of almost 1000 metres in length were applied to a transparent fabric in the finest handwork on the theme of “curtains”, visualising the interplay between covering and concealing, light and shadow. The title of her bachelor thesis “Now is not the time for crazy” is a quotation from Miuccia Prada and criticizes the strong adaptation in our society. Fashion and furniture have been created from the same materials and thus merge into a unity. The shape of the clothing can be changed by flexible side seams. |
Collection |
|
Jury statement | Katharina Heinze’s conceptual fashion is powerful, independent and highly aesthetic. Its show an imaginative play with classical elements. The technical and creative implementation is outstanding. |
Education | Universität der Künste Berlin – University of the Arts Berlin, Prof. Waldemar Kraus |
Prize | 2,000 euros prize money, mentoring program, media work, material prizes for pattern design by Müller & Sohn. |
Contact | kat.a.heinze@gmail.com Instagram: @Katharina.Heinze |
Download | Web: www.FASH.Berlin/Katharina_Heinze_web.zip Print: www.FASH.Berlin/Katharina_Heinze_print.zip |
FASH 2018 / 17. June 2018
Annika Klaas
1st Prize European Fashion Award – FASH 2018 Category Students |
|
Concept |
I like to fathom the formal and technical potential of knitwear for the development and implementation of innovative concepts, whether for new designs – with a subtle interplay of structures and colors – or for shapes, that would not be manufacturable in classic tailoring. Knitting technology offers innovations in the production of knitwear, and computercontrolled knitting machines can reduce human work to a minimum, thus enabling a local production once more, as the Adidas Speedfactory demonstrates. This leads to new possibilities of design, like customization. My ideal is to use this potential for a holistic and sustainable design approach, also in interdisciplinary teams. |
Award Ceremony |
|
Jury statement | A stringent, stylish and very mature collection, which was manufactured with the most modern knitting technology in excellent quality.
Annika Klaas has designed a very stringent, stylish and modern collection with a clear concept that she communicate very well. The skillfully reduced silhouette and filigree details are convincing. Her small collection goes into depth, especially in her own construction and production of knitwear with the latest knitting technology. A fresh and at the same time very mature, accurate and balanced work with outstanding technical implementation. These qualities are also reflected in her other projects such as the development of a three-dimensional knitted typography, knitted sneakers or a trade fair stand at the Pitti Filati 2016. |
Education | 1st Semester Master, Hochschule Reutlingen (Reutlingen University) Prof. Änna Piel † |
Prize | Cash prize of 2500 euro, Mentoring Program, Public Relations |
Contact | annika.klaas@gmail.com Instagram @annikaklaas |
Download | Web: www.sdbi.de/download/annika-klaas-web.zip Print: www.sdbi.de/download/annika-klaas-print.zip |
FASH 2018 / 12. June 2018
Carine Kuntz + Alexander Gaertner
Finalist’s Award European Fashion Award – FASH 2018 |
|
Concept |
EKMA (abbreviation for Ektoplasma) is a joint project between textile and fashion design. The womenswear collection is influenced by the fields of spiritism and mediumism. Especially the documented materialization phenomena by parapsychologist Albert von Schrenck-Notzing became a source of inspiration. Through textile manipulation the fabrics received new haptic and visual properties. An interaction of simple and opulent silhouettes, milky-translucent layers, moiré effects and flowing surfaces.
|
Award Ceremony |
|
Education | Carine Kuntz (Master Fashion) Alexander Gaertner (Master Textile) Weißensee Kunsthochschule Berlin (Weißensee Academy of Art Berlin), Prof. Clara Leskovar, Prof. Doreen Schulz, Prof. Dr. Zane Berzina |
Prize | Cash prize of 500 euro, Mentoring Program, Public Relations |
Contact | Carine Kuntz kuntzgaertner@gmail.com Instagram @kuntzgaertner Alexander Gaertner kuntzgaertner@gmail.com Instagram @alexandergaertner |
Download | Web: www.sdbi.de/download/carine-kuntz-alexander-gaertner-web.zip Print: www.sdbi.de/download/carine-kuntz-alexander-gaertner-print.zip |
FASH 2017 Get Real / 28. June 2017
Lea Schweinfurth
2nd Prize European Fashion Award – FASH 2017 Category Students |
|
All_In |
Inspired by her many different experiences, travels, adventures, and interests, both real and virtual, Lea Schweinfurth created this collection for woman and men. Raw impressions of Spanish flamenco dancers and matadors, Indian bridal dress, Japanese kimonos, British tweed, 70s rock stars, and 90s hip-hop artists were transformed into collages in the style of artist Jean Michelle Basquiat. Raw and direct, illustrative and intuitive; it is the whole world in six outfits – “All_In”. A combination of prints, patterns, and colors are used to bring the graphic silhouettes to life. The clothing becomes a canvas and is painted with dyes and pigments. Every look is a different identity, a personal masquerade. The fabrics used are up-cycled, from overstocks or were certified by the GOTS ecolabel. Collages brought to life. |
Award Ceremony |
|
Jury statement | Lea Schweinfurth has presented a strong, unique view of the “Get Real” theme in her work. She offers an alternative to commercial fashion that is surprising and emotional, full of strong poetry and personality, joy and charming beauty. Instead of the sameness found in trends and social media, she places her trust in the desires, views, thoughts, and goals of the individual. Despite its multiple references, this is a consistent collection featuring perfectly matching colors. The looks work well together and form modules of an personal identity. A unique idea with clever documentation, innovative cuts, and perfect fits – an exceptional piece of work in all respects. Judging panel member: Otto Drögsler, Creative Director at Odeeh |
Education | 7th semester – Burg Giebichenstein Kunsthochschule Halle (University of Art and Design Halle, Germany), Prof. Joachim Schielicke, Visiting Professor Bianca Koczan, Visiting Professor Dunja Marija Kopi |
Prize | Cash prize of 1500 euro, exhibition, Public Relations, mentoring program, photos by Franco P. Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts. |
Contact | lea.schweinfurth@gmx.de / www.leaschweinfurth.com |
Download | Web: www.sdbi.de/download/lea-schweinfurth-web.zip Print: www.sdbi.de/download/lea-schweinfurth-print.zip |
FASH 2017 Get Real / 27. June 2017
Andreas Stang
3rd Prize European Fashion Award – FASH 2017 Category Students |
|
XO |
The deep human desire to look beautiful is the inspiration for the “XO” womenswear collection (XO is a social media greeting for “hugs and kisses”). Andreas Stang uses flashy jewelry and witty exaggeration to express this feeling. The collection is full of contrasts, which push and pull against each other. Thousands of jewelry links and metal chains, all attached by hand, are drawn to each other by a large number of magnets which force the wearer to interact with them. Even more hooks and chains, huge brocade bows, pieces of fabric and faux fur, can be attached to the magnets, allowing the pieces to be interchanged and customized. With this collection, Andreas Stang hopes to inspire wearers to interact as real people rather than only as consumers. XO |
Award Ceremony |
|
Jury statement | Andreas Stang’s voluntary study project combines streetwear and elegance, resulting in a large, diverse collection of a casual nature that is still very fashionable. This collection meets the market’s needs for sexy, iconic fashion and casual luxury. The customizability of the collection is also relevant. What makes his work so unique is its solid concept, its fine fits and, especially, the craftsmanship which demonstrates precision and patience. Beneath all the glitter, there is also a criticism of our society and its many crises. Additionally, it is worth praising the determination and impressive independence Mr. Stang has shown as he embarks on his journey into a life lived for fashion. Judging panel member: Otto Drögsler, Creative Director at Odeeh |
Education | 6th semester Master’s – Fachhochschule Bielefeld (Bielefeld University of Applied Sciences, Germany), Prof. Willemina Hoenderken, Prof. Dr. Andreas Beaugrand |
Prize | Cash prize of 1000 euro, exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts. |
Contact | a_stang@gmx.de / www.instagram.com/andreas_stang |
Download | Web: www.sdbi.de/download/andreas-stang-web.zip Print: www.sdbi.de/download/andreas-stang-print.zip |
FASH 2017 Get Real / 26. June 2017
Sonja Litichevskaya
1st Prize European Fashion Award – FASH 2017 Category Graduates |
|
Reconstructed Contrasts |
The art of Perestroika and Russian Constructivism inspired this womenswear collection. |
Award Ceremony |
|
Jury statement | Sonja Litichevskaya’s amazing collection for strong women is a real head-turner and extremely relevant to the current sportwear “athleisure” trend. She combines sportswear with the look of Russian Constructivism and perestroika art in a skillful approach that is full of life and creativity. She follows footsteps of young post-Soviet fashion designers, such as Gosha Rubchinskiy or Demna Gvasalia of Vetements. Each of these designers brings art into everyday life in the hope of causing renewal. Ms. Litichevskaya bold, forward-looking concept fits the “Get Real” theme of the European Fashion Award FASH 2017 very well. This collection is cleverly argued, very well-developed, well-though-out, and consistent. It successfully crosses the boundaries of both genre and target audience. Sonja Litichevskaya has also showcased her inspiration using large prints, which have a particularly powerful impact. The cuts, the fits, the quality of the prints and the project documentation are done very well, and the workmanship is very professional. Sonja Litichevskaya creates desire among young people and business women – a powerful force in fashion. A sophisticated collection that is fit for the market and a breath of fresh air to an industry in danger. Judging panel member: Joachim Schirrmacher, Creative Consultant, Berlin |
Education | Bachelors – Esmod Berlin, Germany, Jasmina Benferhat, Bernadett Penkov |
Prize | Cash prize of 2500 euro, exhibition, Public Relations, mentoring program, photos by Franco P. Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf and Munich with over 24 million contacts. |
Contact | sonjalit@gmail.com / www.litichevskaya.com |
Download | Web: www.sdbi.de/download/sonja-litichevskaya-web.zip Print: www.sdbi.de/download/sonja-litichevskaya-print.zip |
FASH 2017 Get Real / 25. June 2017
Katja Skoppek
2nd Prize European Fashion Award – FASH 2017 Category Graduates |
|
Die ferne Nähe (So near and yet so far) |
Thanks to globalization and international networks, life can now take place in a “placeless space” with an endless stream of work, in many different cities, and with the loved ones far away. So near and yet so far. These changing times stir up a desire for comfort, assurance, simplicity, and contact. |
Award Ceremony |
|
Jurybegründung | Katja Skoppek has translated the “Get Real” theme into a poetic, innovative and meaningful collection. It’s stylish, chic, and cool. It was a walk along the Camino de Santiago that first caused Katja Skoppek to think about the meaning of ‘home’ and to analyze the way we communicate in today’s modern world. “Die ferne Nähe” (So near and yet so far) collection offers comfort and intimacy, protection and belonging. The classic cuts, colors, and patterns assure the wearer that they are well and appropriately dressed. The materials, which are well-chosen and of excellent quality, are extremely pleasing to touch – the clothing is a security blanket for the soul. The collection’s design is expressed using convincing understatement with creative details, with its own unique story and style instead of strict minimalism. By embossing images of the clothing on fabric, Katja Skoppek has created a very unique signature that combines fashion and conceptual art. All of this is tied together with shoes covered in silicone, making for a very modern look. Ms. Skoppek’s work shows both excellent creative strength and solid commercial relevance. Her collection brings back memories. Its familiarity and freedom create a charm that is almost magnetic. People want to touch her clothing, to feel, own, sense, and experience it. The concept, commercial relevance, and exceptional craftsmanship that are all three demonstrated in her broad portfolio are proof of her rare talent. Katja Skoppek is a designer who will be able to breathe new life into the unstable world of fashion. Judging panel member: Franco P. Tettamanti, fashion and portrait photographer, Paris |
Education | Master of Arts – Fachhochschule Bielefeld (Bielefeld University of Applied Sciences, Germany), Prof. Willemina Hoenderken |
Prize | Cash prize of 1500 euro, exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf, Cologne, and Munich with over 24 million contacts. |
Contact | mail@katjaskoppek.de / www.katjaskoppek.de |
Download | Web: www.sdbi.de/download/katja-skoppek-web.zip Print: www.sdbi.de/download/katja-skoppek-print.zip |
FASH 2016 Change / 27. June 2016
Flora Sophie Taubner
1st Prize European Fashion Award – FASH 2016 Category Students |
|
Team | Flora Sophie Taubner Lars Dittrich |
Beauty & Duty |
The “Beauty & Duty” womenswear collection focuses on the aesthetics of imperfection. It demonstrates how fashion can increase in value as it develops a patina. This offers a whole new approach to sustainable fashion. The aim of the collection is to help consumers achieve a deeper awareness of their clothing. The inspiration for the collection came from the post-war period. At the same time, Christian Dior was showcasing his “New Look” in Paris in 1947. The “Beauty & Duty” collection showcased draped fabrics and cinched waistlines that bring the rebirth of Haute Couture to mind. |
Video |
|
Jury statement | Although it may look rather subdued on the hanger, this collection by Flora Sophie Taubner and Lars Dittrich makes a striking impression on the model. Everything is just right: the theme, the concept, the clothing, the execution and their cooperation. Their work ticks all the right boxes and is the undisputed winner of 1st prize in the Student category. The theme, fashion that retains its allure even as it ages, is relevant and original: quite literally. These are two rare qualities in fashion today. These clothes act as a canvas for life, the patina increasing with every wear and adapting to the shape of the wearer. It’s a slice of personal history that you can wear on your own body, and a completely new approach to the decades-old discussion on sustainable fashion. Once more, valuable resources such as materials and labor are appreciated fully, prompting a greater awareness of existing clothing. The collection is full of tension. The tensions between minimalism and opulence. Modesty and elegance. Purity and labor. Simple materials and luxurious couture. It’s visionary and contemporary. The clothing’s natural beauty, distinctive silhouettes, perfect fit and exceptional handiwork, with not a single stitch out of place, are compelling. Lars Dittrich’s training in Clothing Technology and Flora Sophie Taubner’s in Bespoke Tailoring (for which she was awarded Best in the Year) is evident in the duo’s brilliant designs. The materials are intelligently chosen and reduced to the bare essentials to draw attention to the true value of the creation process. The concept is well-researched, intelligently argued and perfectly documented. It is an inspiring and motivating work. Flora Sophie Taubner and Lars Dittrich are able to work as a team and independently at the very highest level. They listen, seize ideas and make them a reality on their own and with great attention to detail. They are quick learners and go that famous extra mile whilst maintaining their calm, objectivity and precision. It is a great pleasure to work with them. Their every choice is perfect. Their winning work is a statement featuring all that is needed in fashion: beauty, poetry and future. Simply sublime! Judging panel member: Antonio Cristaudo, Global Marketing Development Manager, Pitti Uomo, Florence |
Education | 7 th Semester / Burg Giebichenstein Kunsthochschule Halle Burg Giebichenstein University of Art and Design Halle Dunja Marija Kopi, Prof. Thomas Greis, Prof. Joachim Schielicke |
Prize | Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Joel S. Horwitz 2.500 Euro prize money |
Contact | flora.taubner@gmx.net |
Download | Web: www.sdbi.de/download/flora-taubner-web.zip Print: www.sdbi.de/download/flora-taubner-print.zip |
FASH 2016 Change / 27. June 2016
Lars Dittrich
1st Prize European Fashion Award – FASH 2016 Category Students |
|
Team | Flora Sophie Taubner Lars Dittrich |
Beauty & Duty |
The “Beauty & Duty” womenswear collection focuses on the aesthetics of imperfection. It demonstrates how fashion can increase in value as it develops a patina. This offers a whole new approach to sustainable fashion. The aim of the collection is to help consumers achieve a deeper awareness of their clothing. The inspiration for the collection came from the post-war period. At the same time, Christian Dior was showcasing his “New Look” in Paris in 1947. The “Beauty & Duty” collection showcased draped fabrics and cinched waistlines that bring the rebirth of Haute Couture to mind. |
Video |
|
Jury statement | Although it may look rather subdued on the hanger, this collection by Flora Sophie Taubner and Lars Dittrich makes a striking impression on the model. Everything is just right: the theme, the concept, the clothing, the execution and their cooperation. Their work ticks all the right boxes and is the undisputed winner of 1st prize in the Student category. The theme, fashion that retains its allure even as it ages, is relevant and original: quite literally. These are two rare qualities in fashion today. These clothes act as a canvas for life, the patina increasing with every wear and adapting to the shape of the wearer. It’s a slice of personal history that you can wear on your own body, and a completely new approach to the decades-old discussion on sustainable fashion. Once more, valuable resources such as materials and labor are appreciated fully, prompting a greater awareness of existing clothing. The collection is full of tension. The tensions between minimalism and opulence. Modesty and elegance. Purity and labor. Simple materials and luxurious couture. It’s visionary and contemporary. The clothing’s natural beauty, distinctive silhouettes, perfect fit and exceptional handiwork, with not a single stitch out of place, are compelling. Lars Dittrich’s training in Clothing Technology and Flora Sophie Taubner’s in Bespoke Tailoring (for which she was awarded Best in the Year) is evident in the duo’s brilliant designs. The materials are intelligently chosen and reduced to the bare essentials to draw attention to the true value of the creation process. The concept is well-researched, intelligently argued and perfectly documented. It is an inspiring and motivating work. Flora Sophie Taubner and Lars Dittrich are able to work as a team and independently at the very highest level. They listen, seize ideas and make them a reality on their own and with great attention to detail. They are quick learners and go that famous extra mile whilst maintaining their calm, objectivity and precision. It is a great pleasure to work with them. Their every choice is perfect. Their winning work is a statement featuring all that is needed in fashion: beauty, poetry and future. Simply sublime! Judging panel member: Antonio Cristaudo, Global Marketing Development Manager, Pitti Uomo, Florence |
Education | 7 th Semester / Burg Giebichenstein Kunsthochschule Halle Burg Giebichenstein University of Art and Design Halle Dunja Marija Kopi, Prof. Thomas Greis, Prof. Joachim Schielicke |
Prize | Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations, Mentoring program, Mentor: Joel S. Horwitz 2.500 Euro prize money |
Contact | lars_dittrich@gmx.de |
Download | Web: www.sdbi.de/download/lars-dittrich-web.zip Print: www.sdbi.de/download/lars-dittrich-print.zip |
FASH 2014 Rhythm / 11. January 2014
Anna Schröder
1st Prize European Fashion Award – FASH 2014 Category Students |
|
Team | Anna Schröder (Textil) Kaur R. Hensel (Fashion) |
Sophisticated Grunge |
The collection “Sophisticated Grunge” is inspired by style icon Courtney Love, born Courtney Michelle Harrison. Twelve outfits for women and four for men illustrate the rhythmic interplay of star and human being, strength and weakness, sophistication and grunge. Asymmetric, twisted and proportional elements add a visual irritation to the simple silhouettes. The focus is on elaborately handcrafted and refined textile materials. Silk, linen or mohair weaves were created on hand- and jacquard looms. Graphics such as a wilting lily as a sign of life’s transience were applied either as screen print or hand-embroidery. Burnout technique, cyanotype or washes are other refinements used in the collection. The 34-piece collection is consistently elegant, yet delicate at the same time. A bold woman appears as a fragile, almost tragic figure. |
|
Jury Statement | Applying a great deal of virtuosity, experimentation and a lack of failure Anna Schröder and Kaur R. Hensel jointly developed their luxurious collection “Sophisticated Grunge”. An unusual and very successful team work comprising textile and fashion design, embodying the respect of each other’s know-how and skills. The result: exquisite and unique fabrics for haute couture reflecting a subtle sense of youth and irony despite echoes of traditional elements, such as Art Nouveau. The brilliant project plays with viewing patterns and expectations and thus questions the desire for bare skin. Intimate body areas, such as the breasts, are in focus without exposing them. Despite an explosion off 7 upgrade processes and 19 fabrics they learned that design also means selecting and rejecting. In essence: powerful, original, delicate and fresh. — Jury member Margareta van den Bosch, Creative Adviser, H & M – Hennes & Mauritz, Stockholm |
Education | 6th Semester / Burg Giebichenstein – Hochschule für Kunst und Design Halle University of Art and Design Halle Prof. Bettina Göttke-Krogmann Prof. Thomas Greis, Prof. Joachim Schielicke |
Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 2,000 Euro prize money |
Contact | schroeder-anna@gmx.net www.anna-schroeder.de |
Download | www.sdbi.de/download/schroeder-hensel.zip |
FASH 2014 Rhythm / 11. January 2014
Kaur R. Hensel
1st Prize European Fashion Award – FASH 2014 Category Students |
|
Team | Anna Schröder (Textil) Kaur R. Hensel (Fashion) |
Sophisticated Grunge |
The collection “Sophisticated Grunge” is inspired by style icon Courtney Love, born Courtney Michelle Harrison. Twelve outfits for women and four for men illustrate the rhythmic interplay of star and human being, strength and weakness, sophistication and grunge. Asymmetric, twisted and proportional elements add a visual irritation to the simple silhouettes. The focus is on elaborately handcrafted and refined textile materials. Silk, linen or mohair weaves were created on hand- and jacquard looms. Graphics such as a wilting lily as a sign of life’s transience were applied either as screen print or hand-embroidery. Burnout technique, cyanotype or washes are other refinements used in the collection. The 34-piece collection is consistently elegant, yet delicate at the same time. A bold woman appears as a fragile, almost tragic figure. |
|
Jury Statement | Applying a great deal of virtuosity, experimentation and a lack of failure Anna Schröder and Kaur R. Hensel jointly developed their luxurious collection “Sophisticated Grunge”. An unusual and very successful team work comprising textile and fashion design, embodying the respect of each other’s know-how and skills. The result: exquisite and unique fabrics for haute couture reflecting a subtle sense of youth and irony despite echoes of traditional elements, such as Art Nouveau. The brilliant project plays with viewing patterns and expectations and thus questions the desire for bare skin. Intimate body areas, such as the breasts, are in focus without exposing them. Despite an explosion off 7 upgrade processes and 19 fabrics they learned that design also means selecting and rejecting. In essence: powerful, original, delicate and fresh. — Jury member Margareta van den Bosch, Creative Adviser, H & M – Hennes & Mauritz, Stockholm |
Education | 6th Semester / Burg Giebichenstein – Hochschule für Kunst und Design Halle University of Art and Design Halle Prof. Bettina Göttke-Krogmann Prof. Thomas Greis, Prof. Joachim Schielicke |
Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 2,000 Euro prize money |
Contact | kaur-hensel@gmx.de www.kaur-hensel.de |
Download | www.sdbi.de/download/schroeder-hensel.zip |
FASH 2014 Rhythm / 11. January 2014
Mai Duong
2nd Prize European Fashion Award – FASH 2014 Category Students |
|
With your feet in the air and your head on the ground |
The casual streetwear collection “With your feet in the air and your head on the ground” pays tribute to the alternative rock band “Pixies”. Mai Duong translated their sound of squealing guitars, driving rhythms and strong dynamics with major contrasts between soft and loud, slow and fast into a collection for young women. They are athletic and active; sometimes want to act like tough guys, sometimes like silly girls. The 17-piece collection is professionally organized into tops, pants/skirts, dresses and coats. A mixture of patterns, structures, shapes and colours complements the dark blue base color. The layer look reflects the music’s dynamic character. A green denim coat, for example, is set in contrast to a silk chiffon dress. “Fashion should fill you with enthusiasm and joy! Just the way I enthusiastically enjoy the Pixies,” so Mai Duong. |
|
Jury Statement | Mai Duong created an impressive, clearly communicated world around the world of the rock music by the band “The Pixies”. The small collection is not based on naïve enthusiasm but reflects her inspiration transformed into a professional concept. In addition to refined proportions, colors, materials, patterns, and tailoring, the clearly structured collection impresses with casual to elegant elements, from heavy denim to flowing chiffon, and a good emphasis on the various product groups. Mai Duong focused on details such as prints, interior details, or orange as a contrasting color, without losing sight of the overall message. Just as important as the result is her structured working process, which is open to suggestions and critique. — Jury Member Joachim Schirrmacher, Creative Consultant, Berlin |
Education | 6th Semester / Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences Prof. Petra Skupin |
Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Fabric voucher worth 2.000 euros from TVS Schweizer Textilverband (Swiss Textile Federation) |
Contact | dtmai@gmx.de |
Download | www.sdbi.de/download/mai-duong.zip |
FASH 2014 Rhythm / 11. January 2014
Danny Reinke
1st Prize European Fashion Award – FASH 2014 Category Graduates |
|
MÖN 10 |
The casual couture collection for men and women “MÖN 10” is dedicated to the traditional fishermen of Mönkebude at Stettiner Haff, Baltic Sea. Their lives are shaped by the rhythms of day and night as well as the seasons. They learned how to live with the unbridled force of nature. They perceive the unending “live and die” cycles of nature as a parable for the ups and downs of life, the ups and downs at the stock exchanges. |
|
Jury Statement | Each aspect of the project is exceptional and professional: the pieces and their great proportions, the playful accessories, the perfect tailoring, the well-thought-out documentation, the professional color card, the clever arguments, or the artistic sketches. Two pieces stand out in terms of quality and skill: a sweater, created by fishermen working for days on accurately knotting ropes together; and a coat created from old life vests found in his grandfather’s attic, impressive due to its proportions and humorous element. In addition to all that perfection the project is full of energy and humor. It also offers a lot of potential for a commercial streetwear collection, a convincing mixture of enjoying the work itself and professionalism. The showpieces are no gags created just for the show. Their goal is to make us aware of the endangered future of traditional fishermen, who have unfortunately been lumped into the same category as industrial fisheries. Danny Reinke is a serious, accomplished design and team player with impressive maturity. He has the power to provide the industry with important inspiration. This is even more commendable as Danny Reinke acquired these skills while studying to become both a custom tailor for women’s fashions as well as a state certified fashion designer. The jury unanimously decided to present the 1st prize of the European Fashion Award FASH 2014 in the category Graduate Projects to Danny Reinke, and wishes him best of luck and the ability to further expand and develop his potential. — Jury member Stephan Meyer, Creative Director, Harper’s Bazaar, Berlin |
Education | Fahmoda – Akademie für Mode und Design Hannover Hannover / Academy for Fashion and Design Hanover Olga Tonkha |
Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 3,000 Euro prize money Six-month funded internship at CLOSED in Hamburg |
Contact | danny_reinke@yahoo.de www.dannyreinke.de |
Download | www.sdbi.de/download/danny-reinke.zip |
FASH 2014 Rhythm / 11. January 2014
Young Sun Ko
2nd Prize European Fashion Award – FASH 2014 Category Graduates |
|
The Moon at Noon |
The collection “The Moon at Noon – The Unfamiliar in the Familiar” is inspired by life between Asia and Europe. Both cultures, languages and eras merge together in blurred memories. The unfamiliar appears in the familiar and the familiar in the unfamiliar. The world appears twisted, changed, conjoined. The perspective changes and expands. Shapes and characteristics, stories and fantasies seem new. Reality becomes dream, and dreams suddenly become reality. Nothing remains the way it was. Aspects of the surreal make incredible beauty possible. Triangles, squares and circle collide with the human body in the 21-piece men’s and women’s collection. The abnormal silhouettes create new spaces. Dress and space, body and circle, corners and curves, white and yellow blend together to create a poetic collage. |
|
Jury Statement | The poetic project is based on a variety of influences and inspirations, such as personal experiences with the cultures of Korea and Germany, poetry by Ernst Jandel and Joachim Ringelnatz, or artists like Kafka und Erwin Wurm. Yet the result is not random, there is no “anything goes”. Young Sun Ko gets to the bottom of things, and her interpretation creates a new reality. Viewing patterns are disturbed and reinterpreted by her unconventional arrangements and proportions. The modern, stylish and artistically impressive collection is based on excellent patterns and highly skilled tailoring. — Jury member Robb Young, Fashion Journalist und Consultant, London |
Education | Diploma, Hochschule für Künste Bremen / University of Arts Bremen Prof. Kai Lehmann |
Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 2,000 Euro prize money |
Contact | mail@youngsunko.com www.youngsunko.com |
Download | www.sdbi.de/download/young-sun-ko.zip |
FASH 2014 Rhytm / 11. January 2014
Simon Rudolf Richter
3rd Prize European Fashion Award – FASH 2014 Category Graduates |
|
Weißes Gold |
The women’s collection “Weißes Gold” (White Gold) searches for poetry, order and simplicity, as well as the transition of the fleeting into the consistent. Inspired by fragile porcelain the collection strives to create enduring moments of beauty. The hourglass as a symbol for time is translated into A-line, contrasted by the O-line. Alpha and omega; beginning and end. They offer everything in between space to evolve. The result is elegant silhouettes that envelop the body in sculptural style. Monochromatic dresses, from black to white, reflect the shape and impression of porcelain and are often reversible. Flowing shapes highlight wool, cashmere, felt and neoprene materials, and emphasize the clear message. Daywear turns into eveningwear, the inside turns into the |
|
Jury Statement | The aesthetically sophisticated and consistent collection “Weißes Gold” (“White Gold”) by Simon Rudolf Richter focuses on elegance and timeless beauty. The very feminine collection is modern and professional; the material selection emphasizes silhouettes using a great graduation of deep colors. The styling is also well implemented with precisely selected accessories. Qualities that are sometimes missing even from high-end collections on the market. — Jury member Dr. Adelheid Rasche, Curator of Sammlung Modebild – Staatliche Museen zu Berlin (Fashion Image Collection – National Museums in Berlin) |
Education | Bachelor / Hochschule für Technik und Wirtschaft Berlin University of Applied Sciences Prof. Anke Schlöder, Prof. Johanna Michel |
Prize | Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations 1,000 Euro prize money Fabric voucher worth 2.000 euros from TVS Schweizer Textilverband (Swiss Textile Federation) |
Contact | simon.r.richter@gmail.com poemsofman.tumblr.com |
Download | www.sdbi.de/download/simon-rudolf-richter.zip |
FASH 2013 SEXes / 19. January 2013
Tanja Schmidt
1st Prize European Fashion Award FASH 2013 |
|
Team | Tanja Schmidt Philip Ruzinski |
Who’s wearing the pants? |
Who’s wearing the pants? The denim collection by Tanja Schmidt and Philip Rudzinski is an ironic discussion of the cliché of the male image. It questions masculinity from a male and female point of view. The focus is on pants as a symbol of power. It combines the roots of denim as workwear with today’s baggy styles. The impression of sliding pants is a commentary on today’s situation in which men are struggling to keep the pants on. The design team played with typical male characteristics like chest hair, muscular body types or even postures affected by work. The 8-piece unisex collection has a ironic effect, while it is provocative on women; yet it conveys confidence for both. Masculinity ready to wear. |
Jury Statement | The Jeans Coutoure by Tanja Schmidt and Philip Rudzinski is professional in every detail: the patterns are innovative, the silhouettes impressive, the tailoring impeccable, the washes leave no wishes unfulfilled, and the selection of details and accessories is clever. In addition to its perfection the project is full of energy, humor and irony. All aspects are very well balanced without being obliging. The small unisex collection “Wer hat die Hosen an?” (‘Who’s wearing the pants?’)delivers an impressive response to the search for a new male image, the task of the European Fashion Award FASH 2013. The designs look natural on both men and women. Tanja Schmidt and Philip Rudzinski succeeded in creating something rather rare in the high-turnover denim industry: new jeans shapes that inspire. They provide the industry with urgently needed stimulation. It is even more impressive, since few students work closely with denim. They are also masters of the art of gaining attention for their abilities with the help of a meaningful project. At the same time, they collaborate with companies like Birkenstock, Calik Denim and Hecking Denim to turn their vision into reality. An extraordinarily mature performance by students. — Member of the Jury: Joachim Schirrmacher, Creative Consultant, Berlin |
Education | 6. Semester Bachelor Hochschule Hannover Prof. Martina Glomb |
Contact | info@balagans.de www.balagans.de |
Media | A Shaded View on Fashion: 3.2.2013: „European Fashion Award 2013 at ISPO – and the Winners are…“ |
FASH 2013 SEXes / 19. January 2013
Philip Rudzinski
1st Price European Fashion Award FASH 2013 |
|
Team | Tanja Schmidt Philip Ruzinski |
Who’s wearing the pants? |
Who’s wearing the pants? The denim collection by Philip Rudzinski and Tanja Schmidt is an ironic discussion of the cliché of the male image. It questions masculinity from a male and female point of view. The focus is on pants as a symbol of power. It combines the roots of denim as workwear with today’s baggy styles. The impression of sliding pants is a commentary on today’s situation in which men are struggling to keep the pants on. The design team played with typical male characteristics like chest hair, muscular body types or even postures affected by work. The 8-piece unisex collection has a ironic effect, while it is provocative on women; yet it conveys confidence for both. Masculinity ready to wear. |
Jury Statement | The Jeans Coutoure by Tanja Schmidt and Philip Rudzinski is professional in every detail: the patterns are innovative, the silhouettes impressive, the tailoring impeccable, the washes leave no wishes unfulfilled, and the selection of details and accessories is clever. In addition to its perfection the project is full of energy, humor and irony. All aspects are very well balanced without being obliging. The small unisex collection “Wer hat die Hosen an?” (‘Who’s wearing the pants?’)delivers an impressive response to the search for a new male image, the task of the European Fashion Award FASH 2013. The designs look natural on both men and women. Tanja Schmidt and Philip Rudzinski succeeded in creating something rather rare in the high-turnover denim industry: new jeans shapes that inspire. They provide the industry with urgently needed stimulation. It is even more impressive, since few students work closely with denim. They are also masters of the art of gaining attention for their abilities with the help of a meaningful project. At the same time, they collaborate with companies like Birkenstock, Calik Denim and Hecking Denim to turn their vision into reality. An extraordinarily mature performance by students. — Member of the Jury: Joachim Schirrmacher, Creative Consultant, Berlin |
Education | 6. Semester Bachelor Hochschule Hannover Prof. Martina Glomb |
Contact | info@balagans.de www.balagans.de |
Media | A Shaded View on Fashion: 3.2.2013: „European Fashion Award 2013 at ISPO – and the Winners are…“ |
FASH 2013 SEXes / 19. January 2013
Tim Labenda
2nd Price European Fashion Award FASH 2013 |
|
Grenzgänger |
The collection “Grenzgänger“ (crossover artists) is based on observation of men aged between 18 and 28, who consider themselves heterosexuals, yet are fascinated by or even open to homosexual „slip-ups“, the allure of the forbidden, and simply pure lust. They are the crossover artists, who lives and acts at the boderline of two different worlds. Just like Oscar Wilde, Egon Schiele or Alfred Kinsey long before them. Yet despite their uninhibited lifestyle, they often battle with insecurity and emotional chaos. The elegant-austere collection consisting of 25 modern interpretations of classic men’s fashions made of luxurious materials like wool, mohair, cashmere or leather, illustrates these moments. Sexual tension is reflected by visible, heavy metal zippers, and further strengthened by steel jewelry made by Arne Soltau. These are tools for the crossover artist to drive both men and women crazy. |
Jury Statement | Tim Labenda presents a very mature men’s collection. With his flair for Zeitgeist he is able to absorb and analyse desires and sentiments, and condense them into an impressive collection. He shows how commercial men’s fashion can evolve. The industry generally sticks to classic silhouettes in trendy colors. Tim Labenda, on the other hand, applies new cuts with attractive, masculine colors, and adds contrasts and knit elements. All made of the best materials and with the best tailoring. This resulted in a collection with so many facets that there are many different ways to wear it. In addition, he creates a good balance between the new and the familiar; both are deciding factors for success in the market. Tim Labenda is a master in his craft: patterns, colors, materials, and, a deciding factor today, communication. Internally with strong and consistent mood boards and look books, externally with photography and video. Labenda proves that he can lead a team to reach its goals. A talented and ambitious designer with a global perception, who has the power to leave his mark on a brand. — Member of the Jury Margareta van den Bosch, Creative Adviser, Hennes & Mauritz, Stockholm |
Education | Bachelor Pforzheim University Prof. Johann Stockhammer |
Contact | info@timlabenda.com www.timlabenda.com |
Media | A Shaded View on Fashion: 3.2.2013: „European Fashion Award 2013 at ISPO – and the Winners are…“ |
FASH 2012 Active – Performance Sportswear / 29. January 2012
Kristina Mora
1st Prize European Fashion Award FASH 2012 |
|
We are |
Yoga harmoniously balances power sports and relaxation. The 15-piece women’s collection “We are” provides a functional and aesthetically pleasing representation of the discipline’s dynamics and peaceful stillness. The project was inspired by the structure of muscle fibers, as well as the colorful, flowing saris worn by women in India. The requirements were challenging: women want to feel free during yoga, yet feel support at the same time, though not exposed. Textile bands, flowing around the body like strands of energy, provide support, protect against hyperextension and also support the bust under the softly draping fabric of the top. Ultrasonic bonding techniques were used primarily on the few seams. The haptic and aesthetic feeling of wellbeing ensures that the wearer can focus more closely on her inner self as well as on the exercises. The daily routine feels like a cloud drifting across the sky. |
Jury Statement | Kristina Mora and Alexander Brenk surprised the jury. They brought a new perspective to the economically strong, yet rather uninspired and conventional yoga wear market. The modern design language meets the zeitgeist, fulfills the desire for attractive, yet not too sexy fashions for women as well as functional and health aspects. Despite many sensible details the designer created a collection with a clear message. Alexander Brenk and Kristina Mora accomplished what the best designers have trouble with in our saturated markets: a relevant product that has a right to be on the market and that provides inspiration for related sports such as stretching or Pilates as well. In addition to the strategically well-chosen topic the jury was also impressed by the consistently high quality of analysis, concept, design and implementation, as well as the written and graphical documentation. Kristina Mora was deeply involved in the determination of the textile requirements, the use of innovative processing techniques and the search for weavers and manufacturers to be able to implement her collection at a professional level. The interdisciplinary collaboration with her fellow student Alexander Brenk resulted in an unmistakable corporate design, which underlines the identification of the sports but is not overpowering. All this is even more remarkable, since this was a 6th semester project and not a graduate project. The jury unanimously selected Kristina Mora und Alexander Brenk’s project, which beat all others by a wide margin, for the 1st Prize of the European Fashion Award FASH 2012. Jury Member Joachim Schirrmacher, Creative Consultant, Berlin |
Education | 6th Semester Hochschule für Gestaltung Pforzheim / Pforzheim University – School of Design Prof. Johann Stockhammer |
Contact | KristinaMora@web.de |
FASH 2012 Active – Performance Sportswear / 29. January 2012
Alexander Brenk
1st Prize
European Fashion Award FASH 2012 |
|
We are |
Yoga harmoniously balances power sports and relaxation. The 15-piece women’s collection “We are” provides a functional and aesthetically pleasing representation of the discipline’s dynamics and peaceful stillness. The project was inspired by the structure of muscle fibers, as well as the colorful, flowing saris worn by women in India. The requirements were challenging: women want to feel free during yoga, yet feel support at the same time, though not exposed. Textile bands, flowing around the body like strands of energy, provide support, protect against hyperextension and also support the bust under the softly draping fabric of the top. Ultrasonic bonding techniques were used primarily on the few seams. The haptic and aesthetic feeling of wellbeing ensures that the wearer can focus more closely on her inner self as well as on the exercises. The daily routine feels like a cloud drifting across the sky. |
Jury Statement | Alexander Brenk and Kristina Mora surprised the jury. They brought a new perspective to the economically strong, yet rather uninspired and conventional yoga wear market. The modern design language meets the zeitgeist, fulfills the desire for attractive, yet not too sexy fashions for women as well as functional and health aspects. Despite many sensible details the designer created a collection with a clear message. Alexander Brenk and Kristina Mora accomplished what the best designers have trouble with in our saturated markets: a relevant product that has a right to be on the market and that provides inspiration for related sports such as stretching or Pilates as well. In addition to the strategically well-chosen topic the jury was also impressed by the consistently high quality of analysis, concept, design and implementation, as well as the written and graphical documentation. Kristina Mora was deeply involved in the determination of the textile requirements, the use of innovative processing techniques and the search for weavers and manufacturers to be able to implement her collection at a professional level. The interdisciplinary collaboration with her fellow student Alexander Brenk resulted in an unmistakable corporate design, which underlines the identification of the sports but is not overpowering. All this is even more remarkable, since this was a 6th semester project and not a graduate project. The jury unanimously selected Kristina Mora und Alexander Brenk’s project, which beat all others by a wide margin, for the 1st Prize of the European Fashion Award FASH 2012. Jury Member Joachim Schirrmacher, Creative Consultant, Berlin |
Education | 6th Semester Hochschule für Gestaltung Pforzheim / Pforzheim University – School of Design Prof. Johann Stockhammer |
Contact | alexanderbrenk@gmx.de |
FASH 2012 Active – Performance Sportswear / 29. January 2012
Hildemieke Vis
Special Mention European Fashion Award FASH 2012 |
|
Running Business |
Our desire is not to be just at the top in business but also have a perfect body. Unfortunately, we tend to exercise less and less thanks to work and life happening more and more via the Internet. The women’s collection “Running Business” has the goal to motivate women to integrated exercise into their daily routine. The easiest option is to run or do interval training on the way home. To avoid time-consuming changeover into exercise clothes, the 10-piece collection is suitable for use at the office, yet also works as fully functioning sportswear. Thanks to a special jersey fabric the pantsuit is as comfortable to wear as a tracksuit. The little black dress features an integrated sports bra. All that’s left is to change footwear. The textile design and the silhouette were inspired by the world’s fastest animal, the cheetah. |
Jury Statement |
Hildemieke Vis provides a new type of aesthetic to the popular sport of running. After all, most of us want to look good while running. The concept’s implementation certainly meets today’s idea of style and level of technology, but would probably be hindered by the issue of odor generation in everyday life. The color concept and selection of garments follows a precise analysis of a routine day at the office. The jury commended the fact that Hildemieke Vis not only designed the fashions, but also a process to incite people to exercise more often. Mitglied der Jury Stefan Bogner, Geschäftsführer Factor Product, München |
Education | 7. Semester University College Falmouth Jane Gottelier |
Contact | react@hildemieke.com www.hildemieke.com |
FASH 2011 Attention please!? / 6. February 2011
Stephanie Höcker
1st Prize Students European Fashion Award FASH 2011 |
|
Surreale Momente |
Here, the power of the subconscious, dreams, and imagination are the source of the great search for inimitability and individuality. The womenswear collection “Surreale Momente” (“Formed Again”) taps into the space between dream and reality to transcend from the two-dimensional into the third dimension from cut to finished garment. The work is based on a special form of picture puzzle, called anamorphosis. When viewed in a cylindrical mirror the broad, contorted, and elongated proportions of the finished fashions appear as regular sheath dress, coat, or sweatshirt. |
Jury Statement | Stephanie Höcker plays with expectations and questions personal willingness to fulfil them. Do I really need to cater to my environment? What is the public image, what is the self-image? Which one is actually genuine? The jury appreciated the inclusion of the unexpected, uncontrollable, trust in one’s own intuition and personality. Her courageous and clear concept as well as its clean and extremely consistent transformation into a harmonious collection was impressive. The craftsmanship is excellent as well – from the innovative concept to the development of new patterns, to details such as buttons. A project, which allows many associations without being arbitrary. Exciting and inspiring! And finally, her collection can be seen as a commentary on today’s fashion, turning on its own axis so quickly it causes a distorted image. Jury Member Joachim Schirrmacher, Creative Consultant, Berlin |
Education | 4th Semester Fachhochschule Bielefeld (University of Applied Sciences) Prof. Kai Dünhölter |
Contact | steffi.hoecker@googlemail.com |
FASH 2011 Attention please!? / 6. February 2011
Ioana Ciolacu Miron
2nd Prize Students European Fashion Award FASH 2011 |
|
Muna |
Reflecting on something is a great way to go within oneself, and at the same time, to better under-stand the exterior world, the world of fashion. This basic idea of the womenswear collection “Muna” is reflected by the egg (Finnish: Muna). It is a symbol for beauty from the inside, and the ideal for the silhouette. Each garment was made from one piece of fabric with almost no cuts. The material was folded according to the principle of Origami and with the help of a Möbius strip turned instead of cut. Since double-faced fabric was used, the yellow side peeks out in a few sections. Even though the dress is short and backless, it offers a feeling of sanctuary. Large pockets are integrated into the pleats, large enough to completely hide the arms. The dress makes you feel good and consequently you also look good. |
Jury Statement | Ioana Ciolacu Miron wants to point your attention inward. Her very interesting concept accomplishes this very aptly. The exacting and focused collection has substance, was implemented in a consistent manner, and looks excellent on a live person, which is a deciding factor. Qualities, which are rarely observed among students. Jury Member Torsten Hochstetter, Creative Director O’Neill, Amsterdam |
Education | 5th Semester Universitatea Nationala de Arte Bucuresti Prof. Katja Perrey |
Contact | ioana.ciolacu@yahoo.com http://www.behance.net/ioanaciolacu |
FASH 2011 Attention please!? / 6. February 2011
Nina Kanitz
2nd Prize Students European Fashion Award FASH 2011 |
|
Einsamkeit |
The “Einsamkeit” (Solitude) Collection is based on the retreat of a young woman. Instead of fighting for attention and recognition, she attempts to find herself. The source of inspiration was singer Laura López Castro, known for her “beautiful melancholy”. Her music, the feeling of searching and finding, yearning and questioning, were transformed into a four-part collection with 20 looks: from the initial insecurity and imbalance, the search for solutions and answers, clarification and structure, to selfdetermination and contentment. The end is represented by body-defining silhouettes with swinging fashions made of delicate, slightly transparent silk fabrics with elaborate drapings in soft, smoky shades of colour. |
Jury Statement |
Instead of losing herself in generalities, Nina Kanitz selects and examines a real person, and develops her concept from this basis – internal emigration in opposite position to the topic “Attention please?!” Her great talent is evidenced by her ability to create a suggestive impression as the basis for her collection: the sketches, colours, photography, and text of her documentation are very strong and beautiful. Jury Member Marion Feldmann, Divison Head Womens Fashion, Otto, Hamburg |
Education | 8th Semester Hochschule für Technik und Wirtschaft Berlin (University of Applied Sciences) Prof. Johanna Michel |
Contact | nina.kanitz@gmx.net |
FASH 2011 Attention please!? / 6. February 2011
Annika Tutsch
1st Prize Graduates European Fashion Award FASH 2011 |
|
Geschmacksverstärker |
How does perception work? What attracts our attention? Digitalization decreases first-hand experience. The media’s reality construct slides itself between people and reality or virtuality. This phenomenon as well as today’s media oversaturation is challenged in the highly rated collection “Geschmacksverstärker” (Taste Enhancer): extremely overdrawn features are countered with fine, subtle insinuations. Inspired by the artist Erwin Wurm the project applies strategies such as irritation, distortion, exaggeration, or mistakes. A skirt is too high and too stiff, knit material is like an armour, soft jersey features hard edges. The result is a shift in the overall appearance. Perception is a question of attention. |
Jury Statement | Annika Tutsch reinterprets the term “Geschmacksverstärker” (Taste Enhancer) in a completely unique context and creates a different approach to the topic of the competition, “Attention please?!” Clear arguments, good sketches, and a focused collection solve the challenge. The observer is also challenged to look at the details, be aware of different elements, learn to touch and feel, and all that in a pleasantly easy manner. The easy-to-comprehend project impresses with its presentation, colour and material selection, craftsmanship, and passion for details; everything works. I specifically appreciated the almost self-evident area of conflict between the “taste enhancers” and the minimalist yet sensual overall look. Jury Member Dorothee Schumacher, Owner and Designer of Schumacher, Mannheim |
Education | Bachelor, Hochschule für Gestaltung Pforzheim (Pforzheim University) Prof. Sibylle Klose |
Contact | annika.tutsch@gmail.com |
FASH 2011 Attention please!? / 6. February 2011
Alexandra Fenkner
2nd Prize Graduates European Fashion Award FASH 2011 |
|
Edelweiss |
Thanks to pop culture bling bling, “fast fashion” and its mass production, we begin to once again question the sustainability and value of our apparel. Traditional costumes are a haven against economic and social changes; not just today, but even back around 1900 when traditional costumes began to decline thanks to increasing industrialization. The womenswear collection “Edelweiss” interprets traditional dress elements with the goal to create a harmonious balance between the past and modern times. It is based on traditional Swabian farmers’ dress ca. 1900. Elements used include overlaps, layers, and deconstruction. The silhouette is traditional, the patterns, however, clean and linear. The design integrates traditional details such as plastrons, aprons, and petticoats. |
Jury Statement | Alexandra Fenkner found a good balance between tradition and modern in her consistent and attractive collection “Edelweiss”. Her traditional costume concept is not intrusive, yet generates a familiar feeling of comfort. Tobias Gröber, Chairman of Stiftung der Deutschen Bekleidungsindustrie, Munich |
Education | Bachelor Mediadesign Hochschule Berlin (University of Applied Sciences) Prof. Claudine Brignot |
Contact | aif@aif-design.com www.aif-design.com |
FASH 2010 Privacy / 7. February 2010
Michael Court
1st Prize European Fashion Award FASH 2010 |
|
The Strength of Silence |
Electronic gadgets become a shackle; networking becomes an addiction. We are constantly inundated by radio waves and information, noise and dissonance. We live many virtual lives, yet only have one real life. Strict rites of silence – whether tea ceremony, the art of swordplay, or, as shown here, calligraphy – help guide the spirit. Body and soul find structure and energy – they grow; even excel. Inner calmness begins to unfold – though sometimes it begins with a bang. The concept collection “The Strength of Silence” provides space for pure, inner calmness. Sheltered and free of any compulsion. All garments are for men and women. The individual pieces can be combined as desired. They are pure and free of distraction. Black and white. |
Jury Reasons | Whether fashion, illustrations, or blind contour drawings: Michael Court’s poetic designs enchant at first glance. Though Michael Court worked on his design in the 4th semester, one can already recognize a very strong personality. Michael Court’s answer to the European Fashion Award FASH 2010’s theme of “Privacy” is definitely unique; he trusts his subjective view of the world, and can substantiate and classify it socially. He develops a clear concept, and impresses with high-quality and aesthetic execution: imaginative prints, playful use of volume, or perfect cuts – suitable for men and women alike. Anyone who wears these flowing pieces will instantly understand the meaning of “Privacy”. The voluminous elements are so well designed that an area of instant calm descends on you. Michael Court’s designs have depth, reflecting his cited knowledge of Japanese culture, as well as the courage to deal with a very personal issue. Michael Court wants to infuse new life into fashion without masquerading – and allow the wearer to make his/her own decisions. The quality of all elements – perception, concept, design, tailoring, illustration, language – is absolutely exceptional. Michael Court accomplished something very rare these days: serious, yet natural-appearing fashion. We cannot pay him any higher compliment. — Jury Member Ivonne Fehn, Fashion Director Süddeutsche Zeitung Magazin, Munich |
Education | 4th Semester Hochschule für Künste Bremen (University of the Arts Bremen) Prof. Kai Lehmann |
Contact | michael.court@me.com |
Media | |
FASH 2010 Privacy / 7. February 2010
Birgit Brockbals
2nd Prize European Fashion Award FASH 2010 |
|
internal = external |
Design begins with perception. For Birgit Brockbals perception begins with questions: Do you have time for me today? Where have all the jobs gone? Is leisure time everything? When does your train leave? Why are people so discontent? Can I withstand the pressure to perform? Is Grandpa feeling better? The collection ”internal = external” breaks through the borders between intimacy and public life, between what we are and what we pretend to be. Deformation of the silhouette creates a new access to one’s counterpart: changeable and versatile; fragile and strong; confident and open for new experiences. The asymmetric silhouettes were modelled on mannequins. Contrasts, such as plastic and crystalline, soft and stable, fabrics such as wool velour, cotton satin, or wool jersey shape the collection’s image and offer a feeling of security. The wearer know she can take chances: internal is the new external. |
Jury Statement | The very personal questions in Birgit Brockbals’ concept show clearly that she delved deeply into social issues. This strong approach is an important quality; it helps Birgit Brockbals express her themes. Her collection’s visually very strong show piece, reminiscent of a puffy pillow, provides an initial, very conceivable response to the motto of the European Fashion Award FASH 2010, “Privacy”. Yet Birgit Brockbals does not stop with effects. Her designs impress with a compelling interplay of volume, body, and silhouette, as well as with a high degree of creative sensibility. Her collection cleverly keeps the balance intact between spectacular show piece and wearable fashion. The cuts and patterns work on the body, despite all experiments. Shirts and leggings, to be worn in layers under the dresses, allow the wearer to create her own combinations. The photo documentation of the elaborate design and finishing process shows very well how Birgit Brockbals approached her work and developed her concepts step by step. This high degree of craftsmanship is rare in our times. Her colours and materials are well-selected. This personal and professional quality of development applies to all parts of her presentation.Jury member Joachim Schirrmacher, Creative Consultant, Berlin |
Education | Bachelor, Akademie Mode & Design , Hamburg Susanne Müller-Elsner |
Contact | info@birgitbrockbals.de www.spectrum-fashion.de |
Job | Since 2011: Own Label „Spectrum“ |
FASH 2010 Privacy / 7. February 2010
Marieke-Sophie Schmidt
3rd Prize European Fashion Award FASH 2010 |
|
Mimikry |
People feel they have to keep up appearances and save face in public. Therefore we accept conformity and follow conventions. Dress codes – whether in a respectable suit, chic evening gown, or casual jeans – further cultivate conformance. Yet, dress codes can also act as armour for privacy. The womenswear collection “Mimikry” features an internal as well as an external side. The business dress offers protection and security. Materials are strong, firm, and rigid. Black represents power, respectability, and anonymity. Integrated armour elements each contain another, private piece of fashion. It can be unfolded at any time. The roomy, soft garments make the wearer feel free, individual, and unconstrained. Blue represents longing and freedom, pink embodies our flashy and excessive side. The truly private part of us is in our heads not worn on our bodies. |
Jury Statement | Marieke-Sophie Schmidt takes on a cliché that seems to be the golden thread uniting all concepts submitted to the European Fashion Award FASH 2010 with the theme “Privacy”: the strong segregation between the private and public sphere, increasingly considered threatening. Marieke-Sophie Schmidt created a design with impressive stringency. Details, such as a belt acting as armour, and containing private garments at the same time, are remarkable. This armour is reminiscent of protective wear for motorcyclists and designs by Vivienne Westwood at the same time. Marieke-Sophie Schmidt’s young aesthetic fashion is relevant, modern, natural, and has a sense of humour.Jury member Johan Buskqvist, Head of Design Adidas Originals, Herzogenaurach |
Education | 5th Semester Hochschule für Künste Bremen (University of the Arts Bremen) Prof. Kai Lehmann |
Contact | marieke.schmidt@web.de |
FASH 2010 Privacy / 7. February 2010
Selena Regenfelder
Special Mention European Fashion Award FASH 2010 |
|
Born to Blaze |
We are free, yet fragile. The digitalization of our everyday life opens up completely new opportunities. At the same time, we are affected by assimilation anxiety caused by globalization, multi-tasking, egomania, and the erosion of morals. Omnipotence is followed by helplessness. The desire for a feeling of sanctuary, safety and security, and genuine values grows. Priorities shift from quantity to quality, from material to immaterial values. The women’s collection “Born to Blaze” wants to kindle a flame to light up the wearer’s personality. Light, as a sign for the energy and power hidden in all of us. The garments are geared to impart security and power, and boost confidence. They help the wearer to express her inner strength. The collection purposely does not use any technical solutions, only luminescent materials. The knit fabric, some of it double-layered and felted, was personally developed and hand-made. |
Jury Statement |
Selena Regenfelder decided to concentrate on a strong and simple concept for the European Fashion Award FASH 2010 competition, under the motto “Privacy”: fluorescent materials set the wearer’s personality aglow. The strength is in this reduction. The quality of the double-layer knit is impressive. Selena Regenfelder moves beyond designing a look by asking society to change, expressed by her collection “Born to blaze”. This could be the foundation of a movement to create a new type of fashion.Tobias Gröber, Chairman Stiftung der Deutschen Bekleidungsindustrie, Munich |
Education | Bachelor Kunstuniversität Linz / Schloß Hetzendorf – University for Art and Industrial Design Linz / Fashion Institute Vienna, Austria Lecturer: Yella Hassel |
Contact | selena.regenfelder@semiramiss.at www.semiramiss.at |
FASH 2010 Privacy / 7. February 2010
André Filipe Ferreira Amorim
3rd Prize European Fashion Award FASH 2010 |
|
Hello, Grandma! |
The cultural ability to speak a special language with the help of fashion defines status in today’s society. Everyone under 30 years old tries to look more individual than anyone else – an explosion of perspectives. All has become a part of the fashion community. „The omnipresence of fashion and the uniformity despite all that individualism inspired me to exclude everything trendy from my project. Instead, I took a look into my grandmother’s closet. I found diamond patterns, coarse fabrics, pleated skirts, many aprons and black fringed kerchiefs. In my women’s collection ’Hello, Grandma!’ I combined these conservative elements with the elitist reality. The clothes tell stories like my grandmother’s wrinkled face in the window.” |
Jurybegründung | “Hello, Grandma!”, the work of André Amorim, is gutsy, fresh, and exciting. He is the only one who deals with the generation gap in his project submitted to the European Fashion Award FASH 2010, entitled “Privacy”. It is touching how André Amorim uses the very personal history of his own grandmother as an inspiration. André Amorim derives progressive, fashionable solutions with new and young details, proportions and patterns. The complicated cuts are impressive when seen on a body as well as on the catwalk. The tailoring is exceptional; accessories such as the shawl perfectly complement the outfits.Jury member Marcel Herrig, Unicut Design Office, Shenzen/China |
Ausbildung | 8th Semester Escola Superior de Artes Aplicadas de Castelo Branco, Portugal Dozent: Brigida Ribeiros |
Contact | andre_amorim86@hotmail.com |
FASH 2009 New Diversity / 1. February 2009
Wenke Müller
Special Mention Graduates Works European Fashion Award FASH 2009 |
|
Dreams of My Self |
Ten profiles, ten images of womanhood, ten different “Träume vom Ich” (“Dreams of My Self”). Personal diversity contrasts with signature style: concerted and mature, muted rather than boisterous, with a hint of luxury and glamour from times past. The focus is on sophisticated craftsmanship and creating sensory stimulus for the skin; whether fashioned into a shirtdress from denim, a silk negligee, a leather biker jacket, or an evening gown with 140 organza blossoms. The materials stimulate contemplation and emotions. One single colour keeps the focus on fabric qualities and silhouettes: in the dark blue of the night we dream and rely more on sensations than sight. Manufactured on state-of-the-art, computer-aided knitting machines the collection’s overall fits like a second skin. Knitted darts, accented with a cable pattern, keep the garment in shape. |
Jury Statement |
Wenke Müller provided a very good interpretation of the theme “New Diversity”. Her collection mingles elegance with athleticism creating a concept with potential for many different combination options. Her image of women is self-confident and modern. Concept and design are skillfull, and a clear commitment to sumptuous materials and traditional craftsmanship. Unfortunately the quality of the documentation is not as high as that of the finished product. — Jury member Joachim Schirrmacher, Creative Consultant, Berlin |
Education |
Diplomate Burg Giebichenstein – Hochschule für Kunst und Design Halle Prof. Thomas Greis, Prof. Joachim Schielicke |
Contact | wenkemueller@gmx.de |
FASH 2008 Attitude / 28. January 2008
Frauke Buschmeyer
3rd Prize European Fashion Award FASH 2008 |
|
The Crocodiles Lie in the Gaps |
The Master’s thesis collection “The Crocodiles Lie in the Gaps” is composed of favorite pieces for individualistic women between 20 and 40. They feel pleasant on the skin, and the person wearing it can build up an emotional, imaginative and affectionate relation to them. Favorite pieces are long-lasting, because they do not lose their originality after one season. The carefree perspective of childhood, when everyday matters are exciting, serves to achieve this goal. Four stories by a lion, crocodile, penguin and polar bears inspired the illustrations, cuts, colors and choice of material. |
Jury Statement | Frauke Buschmeyer bets on avoidance of waste, the most effective way of protecting the environment. The way of implementing her project was worked out in an impressive manner. The starting point was the observation that people like to wear favorite pieces for many years. But how do you create favorite pieces? She selected strongly emotional motifs as inspiration: children and animals. The comparatively complex collection plays with the topic well throughout without placing it in the forefront too much. It remains a means to the end of creating desirable fashion. The collection has a very strong and new aesthetics; it is joyful and humorous, young and elegant. This is not superficial fashion, but instead self-confident design. Frauke Buschmeyer obviously knows what she wants and how to do it. She has a great deal of design skill and can give identity to a brand. But not only her conceptual strengths and design skills should be praised, but also her craft skills in implementing new patterns. — Jury Member Joachim Schirrmacher, Creative Consultant, Hamburg |
Education | Graduate (Diplom) Hochschule für Künste Bremen (University of the Arts Bremen) |
Contact | fraukebuschmeyer@gmail.com |
FASH 2008 Attitude / 27. January 2008
Melanie Gros
1st Prize European Fashion Award FASH 2008 |
|
For Square |
A square forms the basis of this fall women’s wear collection. Its objective is a cut without waste. Instead of adapting the pattern to the curved body, “For Square” drapes squares on the body. Approximately 20 percent of the cutting scrap is eliminated in this way. “For Square” provides favorite pieces, which can still be worn in 10 years. In spite of their potential long life, the silhouettes are based on current large-scale cuts that fall straight. The skin color black (dyed in line with the strictest directives) is classic, appropriate for the masses and chic. The fabrics are from “fair trade” and come from organic cultivation in Turkey. They vary between soft and warming single jerseys, robust twill and voluminous knitwear. |
Jury Statement |
About 20 percent waste is created during cutting despite the most modern technology. Melanie Gros solved this often-overlooked problem. Her concept of using rectangular materials to make clothes is very demanding in its realisation. This is all the more reason to praise both her aesthetically and functionally brilliant realisation of this idea. You do not even suspect that the clothes are made of rectangular pieces. And this is the case not just for one outfit, but also for the complete collection; even pants were produced. The work is so strong that it works for different occasions and with different colors.
Certainly: “Green is the new black”, because after all black is color that causes problems for the environment. In spite of this, Melanie Gros achieved a good balance between environment and reality. Black clothes have a higher rate of acceptance, are sold correspondingly well and are worn for a long time. The demanding task to design fashion in line with the needs of the environment and social issues using one’s one attitude was solved independently and simply. And this was done as a clear industrial design. This is an outstanding work, especially for a student in her fourth semester!
Jury Member Ulrike Okbay-Reichert, Head of Buying, Apparel, Otto, Hamburg |
Education | 4. Semester Hochschule für Technik und Wirtschaft Berlin / University of Applied Sciences Prof. Petra Skupin |
Contact | melly@teambruleberlin.de www.teambruleberlin.de |
FASH 2007 The Fine Art of Travelling / 2. February 2007
Karen Scholz
2nd Prize European Fashion Award FASH 20071st Prize Special Award Fashion Branding 2007 |
|
Team | Karen Scholz Joan Tarragó Papalona |
Drawellink Places |
“Drawellink Places” is an interdisciplinary project between fashion and painting, Berlin and Barcelona, two- and three-dimensional representation. |
Jury Statement | The inspiring work “Drawellink Places” convinces with a comprehensive presentation. The strong idea to transfer the graffiti culture from building walls to clothing and luggage has been implemented consistently with appropriate means. Regardless of whether clothes, bags or accessories, “Drawellink Places” is outstanding in all areas. For example, there is a balance between “loud” clothes, which are very ornamental and graphic (rather for a house party or an art exhibition) and “soft” ones, which only show stylistic references (such as a coat for an elegant dinner). This demonstrates a good example of the variety and flexibility, which is important for a fashion brand. Contrary to other submissions for the special prize of Fashion + Brand (which did not have sufficient substance for an award), this succeeded because the brand idea and not a logo is the focal point. In short words: if you know who you are, you also know you look like. Additionally, not only the fact that the culture of street art has not only been transferred professionally is outstanding, but also the fact that the cheerful and poetic spirit has been maintained. The clothes invite the user to play and interact, to communicate and personalize. The longer you deal with the products, the more you discover and enter into another world. Karen Scholz and Joan Tarragó Pampalona are two very skilled designers, who would be perfect to work together with Marc Jacobs for Louis Vuitton for a season. Jury Member Gion-Men Krügel-Hanna, Senior Designer Interbrand Zintzmeyer & Lux, Zurich |
Education | Diplom 2006 Kunsthochschule Berlin-Weißensee Prof. Rolf Rautenberg |
Contact | creatist@karenscholz.net |
FASH 2006 Local – Global / 29. January 2006
Bianca Koczan
1st Prize European Fashion Award FASH 2006 |
|
Clothing Factory |
“Clothing Factory” deals with the topic of men in blue as the uniform of the socialist worker milieu. A business model with responsible production in East Germany, interdisciplinary work structures, and a three-part collection for men and women were designed. The authentic ready-to-wear clothing is divided into “Gray” (subtle basics with intellectual character, which do justice to the requirements of profitable production and leave room for individual changes), “Print” as fanciful and eye-catching counterpoint as well as a bag and bandana collection. This is a clothing rooted in the local culture and shaped by a comprehensive concept, which reflects on what we experience as a newspaper and examines the system of fashion. An ironic manifesto. |
Jury Statement |
Bianca Koczan won first prize by a wide margin. Her Master’s thesis “Clothing Factory” fulfills the objectives of the contest in an ideal way.
The starting point “work”, one of the most pressing problems of our time, was selected cleverly and strategically. The collection divided into three parts is already a very appealing idea. The seeming simplicity of work clothes as a type has been taken apart intelligently and ironically. As a result, she has created a very varied but stringent collection, which is rich in references. She not only masters the vocabulary of fashion impressively, but only speaks it with a new accent. Technique and design are implemented with a great deal of professionalism and perfection. Her interdisciplinary work with designers for textiles, accessories, graphics and photographs, something rarely seem in this extent, without relinquishing responsibility for the result is also praiseworthy. Her work is also extraordinary, because the structural changes in fashion are analyzed and discussed cleverly in the concept of newspaper documentation. The concept is far-reaching, conclusive, stimulating and exciting and demonstrates the rare but urgently required double-gift of visual and verbal force of expression. Ms. Koczan always maintains the necessary distrust of her own perception and interpretation in her search for subjective truth. She fights with her work against the widespread longing for security in that she compares the need for continuity, honesty and tradition with a powerful identity of that which is genuine, original and transparent. From this only seemingly naïve longing for one roots, the future grows for a very battered and often hysterical and elitist fashion industry Consistently with the above, Ms. Koczan designed a business model for the future, which takes production, communication and distribution into consideration. This complex work was created, because she not only wanted to reach people, but also to get them to act. She consciously follows Joseph Beuys in that she wants to “show people something, with which they can identify.” Ms. Koczan does not misunderstand design as superficial change as is so often the case, but instead as an expression of ethics and strategy. This pronounced and legitimate attitude shapes the complex coding of the products. Consequently, Ms. Koczan is in the tradition of the modern, in which design is not seen as solely an aesthetic expression, but always as a means of social, economic and ecological change too. With that, she demonstrate an intricate and very modern understanding of fashion. All of this is possible, because Ms. Koczan works self-assuredly and rooted to her native soil instead of striving for vain self-expression. This work is practical and innovative, interdisciplinary, extremely varied and powerful on a high international level in precisely the way, in which promising works are defined today. In all of this, Ms. Koczan is not set on the style shown in this work, but instead she demonstrates the potential of working out new paths again and again. Member of the Jury: Joachim Schirrmacher, Creative Consultant, Berlin |
Education | Diplom 2005 Burg Giebichenstein – Hochschule für Kunst und Design Halle / University of Art and Design Halle Prof. Thomas Greis, Prof. Joachim Schielicke |
Contact | biancakoczan@vverk.de www.vverk.de |