FASH 2019 / 14. August 2019

Elisa Paulina Herrmann

1st Prize
European Fashion Award – FASH 2019
Category Master

Concept At the heart of Elisa Paulina Herrmann’s unisex collections are classic handicraft techniques such as knitting, crocheting and embroidery as well as jacquard, plaits, plain knitting or ribs as a counter-concept to fast fashion. Each piece tells a story through initials.
She questions classical beauty, which loses its significance, while once ugly things come back as beautiful through reinterpretation.
All parts of her collections are unisex, as classical gender role models dissolve. “Everyone who wants to wear them and feels comfortable in my fashion should do so.” The collections consist of individual parts that can be combined as desired. Everything works with everything. Because her fashion should be wearable for everyone.

Collection


Jury statement Elisa Paulina Herrmann’s fashion is based on clear concepts, which she implements in a very modern and playful way with high-quality workmanship. She has her medium yarn under control in all areas; she skilfully combines and varies various techniques.
With wit she breaks former rules and achieves a lightness that no longer shows elegance and status, but a very contemporary diversity and coolness. In all her experiments, her designs are always suitable for everyday use at a very high level. An extraordinarily mature and independent work!

Education Master: Accademia di Costume e Moda, Rom, „Creative Knitwear Design“
Prof. Sonia Veroni
Bachelor: Hochschule Pforzheim (Pforzheim University – School of Design), Prof. Sibylle Klose

Prize 2,000 euros prize money, mentoring program, media work, material prizes for pattern design by Müller & Sohn.

Contact elipah@web.de
Instagram: @elipah

Download Web: www.FASH.Berlin/Elisa_Paulina_Herrmann_web.zip
Print: www.FASH.Berlin/Elisa_Paulina_Herrmann_print.zip

FASH 2017 Get Real / 24. June 2017

Livia Honus


3rd Prize
European Fashion Award – FASH 2017
Category Graduates

Face to Face

The unisex “Face to Face” collection is a colorful and fun take on self-image. The image of the self has been idealized since ancient times, but selfies have become a global mass phenomenon – a balancing act between authenticity, presentation, and idealization. In a never-ending stream of narcissistic, exhibitionist, unusual images, faces become masks and facial expressions become codes. This collection incorporating denim, velvet, jersey, and mesh seeks to raise our awareness of the person sitting opposite us and give us the courage to look them in the face. The collection also plays with exaggeration and larger-than-life images: colossal eyes and emojis made from portraits of the designer are used to create bold prints and appliqué. The inspiration for one design comes from Andy Warhol’s camouflage self-portrait. The figure-hugging silhouettes are inspired by the look of video game avatars, creating a stronger, more self-confident personality that gives the wearer the courage to show their true face.


 Award Ceremony


Jury statement Livia Honus combines clever observation of society with an original idea to create a balanced collection combining street art and fashion in excellent style. Her approach is clever and focused – not once does it slip into the realm of cartoons. This young collection is modern and in tune with the current zeitgeist; every item can be worn separately as well. The theory, project documentation, color choices, fits, and workmanship are all excellent.
Judging panel member: Claudia Braun, Head of Color & Trim, Mercedes-Benz

Education Bachelors – AMD Akademie Mode & Design (AMD Academy of Fashion and Design, Germany), Prof. Tamotsu Kondo

Prize Cash prize of 1000 euro, exhibition, Public Relations, mentoring program, photos by Franco P Tettamanti, work displayed on over 200 premium digital posters byWallDecaux in Berlin, Düsseldorf, Hamburg and Munich with over 24 million contacts.

Contact contact@liviahonus.de / www.liviahonus.de

Download Web: www.sdbi.de/download/livia-honus-web.zip
Print: www.sdbi.de/download/livia-honus-print.zip

FASH 2016 Change / 26. June 2016

Agne Alaburdaite


2nd Prize
European Fashion Award – FASH 2016
Category Graduates

Division by Zero

“Division by Zero” is an experimental unisex collection that makes the principle of a paradox visible. It’s a statement that clearly contradicts itself, yet could still be true. Just as it’s impossible to share an apple with people who don’t exist, a number that can be divided by zero is a mathematical paradox.
Silhouettes, materials and details are based on digital “yes”s and “no”s, ones and zeros. The key element of the collection is a simple rectangle. It’s made elastic by incisions and fitted to the body in complex structures and silhouettes, all made without producing any waste. The graphic aesthetic is heightened by black, white and red colours. The idea of relativeness is central to the collection. The same item of clothing looks different on a woman than it does on a man. The “Division by Zero” concept was also used to design a digital pattern, costume jewelery, shoes, and a size-adjustable backpack.


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Jury statement Agnė Alaburdaitė has created a first-rate collection with her experimental work: never-before-seen (that is to say: original), strong, visually interesting and compelling.
Rectangles made elastic by incisions and fitted to the body in complex structures form the basis of the collection. A strong idea that was developed well. She has used great skill to create innovative, strong silhouettes that are versatile and completely different. The movements of the well-executed prototypes result in interesting light and shadow effects. The basic colors are intelligently chosen and produce an interesting contrast. The unisex theme, which is very topical at the moment, works very well. A well-conceived and harmonious collection, all the way from the shoes to the costume jewelry and the bags. The illustrations and documentation for the collection were also very impressive.
Furthermore,the collection presented a promising vision for the future. The flat rectangles that make complex 3D shapes don’t just avoid waste – their flat construction also makes them a very interesting prospect for the fully-automated production of Industry 4.0. An experiment that offers a lot of potential for the future of fashion.
Judging panel member: Franco P Tettamanti, fashion and portrait photographer, Paris

Education Bachelor – Vilnius Academy of Arts; Royal Academy of Art, The Hague,
Jolanta Talaikyt, Natasja Martens

Prize Photo shoot with Franco P. Tettamanti, catalogue, exhibition, media relations,
Mentoring program, Mentor: Helge-Christian Schmidt, Senior Design Manager, Hugo Boss 1.500 Euro prize money

Contact agnesagnesoh@gmail.com / www.agnealaburdaite.com

Download Web: www.sdbi.de/download/agne-alaburdaite-web.zip
Print: www.sdbi.de/download/agne-alaburdaite-print.zip

FASH 2014 Rhythm / 11. January 2014

Anna Laura Bach


2nd Prize
European Fashion Award – FASH 2014
Category Students

Team Anna Laura Bach (Fashion)
Kevin Perlinger (Visual Communication)
Carolin Sprenger (Fashion)

Inbetween

“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality.


 


Jury Statement The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin

Education 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung
Pforzheim University – School of Design
Prof. Johann Stockhammer

Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Six-month funded internship at FREITAG in Zuerich

Contact baclau@hs-pforzheim.de

Download www.sdbi.de/download/bach-perlinger-sprenger.zip

FASH 2014 Rhythm / 11. January 2014

Kevin Perlinger


2nd Prize
European Fashion Award – FASH 2014
Category Students

Team Anna Laura Bach (Fashion)
Kevin Perlinger (Visual Communication)
Carolin Sprenger (Fashion)

Inbetween

“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality.


 


Jury Statement The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin

Education 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung
Pforzheim University – School of Design
Prof. Johann Stockhammer

Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Six-month funded internship at FREITAG in Zuerich

Contact mail@kevinperlinger.com
www.kevinperlinger.com

Download www.sdbi.de/download/bach-perlinger-sprenger.zip

FASH 2014 Rhythm / 11. January 2014

Carolin Sprenger


2nd Prize
European Fashion Award – FASH 2014
Category Students

Team Anna Laura Bach (Fashion)
Kevin Perlinger (Visual Communication)
Carolin Sprenger (Fashion)

Inbetween

“Happiness is to live like all the world, yet to be unique” Simone de Beauvoir is the inspiration for the topic of the sportswear collection “Inbetween”: the limitation and adaptation of individuals within a group. The interdisciplinary project evaluates the legitimacy of fashion. The concept of the fictitious brand is based on an extensive market analysis. The urban style is androgynous, clean and functional. The pieces are unisex, since the focus is not on the gender but on the personality. Combinations create individual looks for men and women. The shoulder perfectly adjusts to the wearer; pants can be adjusted with the help of an integrated belt system. The colours black and white create a foundation and represent group membership, deep colours, on the other hand, reflect individuality.


 


Jury Statement The androgynous sportswear collection “Inbetween” impresses with function, a clear design language and well-selected materials like linen, leather and knit. The sophisticated concept consists of three lines, “Urban”, “Business” and “Uncaged”, includes accessories like bags and eyewear, as well as suggested fair production methods and a shop concept. The documentation also benefited from the interdisciplinary project combining fashion and visual communication. At the same time the project examined the dynamics within a team: inquisitive, focused on a target and full of energy. — Jury member Michael Sontag, Designer, Berlin

Education 7th Semester / Hochschule Pforzheim – Fakultät für Gestaltung
Pforzheim University – School of Design
Prof. Johann Stockhammer

Prize Photo shoot with Gregor Hohenberg, catalogue, fashion show, media relations
1,000 Euro prize money
Six-month funded internship at FREITAG in Zuerich

Contact sprcar@hs-pforzheim.de

Download www.sdbi.de/download/bach-perlinger-sprenger.zip

FASH 2013 SEXes / 19. January 2013

Anet Schmieder


2nd Prize
European Fashion Award FASH 2013

Team Anet Schmieder
Magdalena Stark

Zwei Herzen schlagen, Ach! in meiner Brust.

“Different though the sexes are, they intermix. In every human being a vacillation from one sex to the other takes place, and often it is only the clothes that keep the male and female likeness, while underneath the sex is the very opposite of what it is above.” In her novel “Orlando” Virginia Woolf describes the theme of the unisex collection “Zwei Herzen schlagen, Ach! in meiner Brust.” (Two hearts, alas, are dwelling in my breast” loosely based on Goethe). An androgynous creature between man and woman has always existed in the history of mankind; culminating in the desire to fuse together with the body of one’s beloved. Fashion – as well as pop music – is marked by the play with taboos and gender roles, particularly because they can lend even run-of-the-mill fashion a pervasive effect. Despite all their calculation the images have a subversive power. New role models are created in between provocation and fascination, amusement and aversion. Gender roles are shifted until they dissolve. The 28-piece collection illustrates this act of transition.


Jury Statement Anet Schmieder and Magdalena Stark take many risks in their collection “Zwei Herzen schlagen, Ach! In meiner Brust” (Two hearts, alas, are dwelling in my breast” loosely based on Goethe). It embodies a challenging strength. They toy with the codes of sub-culture and social taboos in an excuberant fireworks display. On purpose. Today’s flood of information creates a hunger for intensity in us. Anet Schmieder and Magdalena Stark refuse to subscribe to transparency and quick categorization to tear us out of the randomness of the always new. They force us to take a stand. They are successful because the designs seem unique and familiar at the same time. Their customers are found in cities like London.
The collection is very consistent and highly aesthetic despite the plethora of influences and colors. Such balance is proof of a high level of skill – also in styling. Their use of color and the variety of materials and finishing techniques is brilliant: padded, quilted, colored, printed, painted and opulent hand-embroideries. They provide the proof that you have to create radical impressions to be recognized as a designer. This is further enhanced by a very well written scientific documentation, and such a level of quality is a rare occurrence among most fashion designers. — Member of the Jury: Michael Sontag, Designer, Berlin

Education Master
University of Art and Design Halle
Prof. Thomas Greis, Prof. Joachim Schielicke

Contact mail@anetschmieder.com
www.anetschmieder.com

 Media A Shaded View on Fashion: 3.2.2013: „European Fashion Award 2013 at ISPO – and the Winners are…“

FASH 2013 SEXes / 19. January 2013

Magdalena Stark


2nd Price
European Fashion Award FASH 2013

Team Anet Schmieder
Magdalena Stark

Zwei Herzen schlagen, Ach! in meiner Brust.

“Different though the sexes are, they intermix. In every human being a vacillation from one sex to the other takes place, and often it is only the clothes that keep the male and female likeness, while underneath the sex is the very opposite of what it is above.” In her novel “Orlando” Virginia Woolf describes the theme of the unisex collection “Zwei Herzen schlagen, Ach! in meiner Brust.” (Two hearts, alas, are dwelling in my breast” loosely based on Goethe). An androgynous creature between man and woman has always existed in the history of mankind; culminating in the desire to fuse together with the body of one’s beloved. Fashion – as well as pop music – is marked by the play with taboos and gender roles, particularly because they can lend even run-of-the-mill fashion a pervasive effect. Despite all their calculation the images have a subversive power. New role models are created in between provocation and fascination, amusement and aversion. Gender roles are shifted until they dissolve. The 28-piece collection illustrates this act of transition.


Jury Statement Anet Schmieder and Magdalena Stark take many risks in their collection “Zwei Herzen schlagen, Ach! In meiner Brust” (Two hearts, alas, are dwelling in my breast” loosely based on Goethe). It embodies a challenging strength. They toy with the codes of sub-culture and social taboos in an excuberant fireworks display. On purpose. Today’s flood of information creates a hunger for intensity in us. Anet Schmieder and Magdalena Stark refuse to subscribe to transparency and quick categorization to tear us out of the randomness of the always new. They force us to take a stand. They are successful because the designs seem unique and familiar at the same time. Their customers are found in cities like London.
The collection is very consistent and highly aesthetic despite the plethora of influences and colors. Such balance is proof of a high level of skill – also in styling. Their use of color and the variety of materials and finishing techniques is brilliant: padded, quilted, colored, printed, painted and opulent hand-embroideries. They provide the proof that you have to create radical impressions to be recognized as a designer. This is further enhanced by a very well written scientific documentation, and such a level of quality is a rare occurrence among most fashion designers. — Member of the Jury: Michael Sontag, Designer, Berlin

Education Master
Burg Giebichenstein, Kunsthochschule Halle
Prof. Thomas Greis, Prof. Joachim Schielicke

Contact mail@magdalena-stark.com
www.magdalena-stark.com

Media A Shaded View on Fashion: 3.2.2013: „European Fashion Award 2013 at ISPO – and the Winners are…“

FASH 2012 Active – Performance Sportswear / 29. January 2012

Jörn Wonneberger


Special Mention
European Fashion Award FASH 2012

Nokok 3/1

Nokok combines three things into one: an outdoor jacket, a coat and a sleeping bag. Nokok is a cocoon for globetrotters; less luggage means less weight. Nokok seamlessly transforms from a jacket to a sleeping bag. The jacket turns into a coat; the coat turns into a mummy sleeping bag. This is accomplished by connecting the arm to the torso piece with the help of an innovative zipper system. Nokok can also be used as a pinafore, throw or bottom blanket. Nokok adjusts to varying climatic conditions. In addition to varying the length, heat is regulated with the help of zippered ventilation openings. The lacing adjusts the down filling’s degree of heat retention, since a higher air content provides better insulation. The outer material is breathable, water- and wind-proof.


Jury Statement The concept of a multi-function sleeping back is not new, and always a compromise. However, Jörn Wonneberger’s courage to tackle this topic impressed the jury. He was able to turn a purely functional item into something one wants to have. The precise technical implementation was exemplary. – Jury Member Marcel Herrig, Unicut Design Limited, Shenzhen, China

Education Graduate
Angewandte Kunst Schneeberg – Westsächsische Hochschule Zwickau
Prof. Dorette Bárdos

Contact mail@jwonneberger.de