Are we on the eve of a new era? Wars, conflicts and catastrophes are not the only issues that change the way we view our world. There is no question: Digitalisation and globalisation enhance and facilitate our life, yet they also have a fundamental impact on the world. Smartphones make every networking attempt of the past look like a simple prelude. The start-up culture, shareconomy, co-creation, crowdsourcing and swapping, as well as the disruptive business models of international investors have created a completely new kind of economy. Hardly any industry remains unaffected by this change, whether it is the media, infrastructure, hotel business, work processes, shopping and last, but not least, fashion.
There was no fashion industry in the early 1980s, yet each season a new, and often radical, fashion statement appeared on the scene. Today there is a lack of variety in the stores, despite an oversaturation of designers, concepts and brands on the market. Promising young designers seem to appear and die out like shooting stars. Has commerce choked creativity?
At the same time, the on-screen “wow” effect and the distinction thus generated in social networks seems to have become more important than the effect of the fashion on the body. Thanks to the plethora of new communication channels, the power of bloggers and street style photographers large labels are losing significance. The consumer’s appreciation is waning: apparel costs as much as a cup of coffee, and some consumers wear clothes for only half the amount of time spent to make them.
Yet fondness for mass-produced apparel is considered bad taste. Even the shopping mall full of chain stores promotes: “This isn’t mainstream. This is street style.”
The European Fashion Award FASH 2016 with the subject “Change” is searching for visions of a new era. How can fashion react to all these changes? Should there be more adaptation, subversive strategies, or should we dream completely new dreams? Who will ride the wave of change and claim the future?
A jury consisting of international design, industry, and media experts will select the award winners according to set criteria. The decision of the jury is final and cannot be contested in a court of law.
Members of the Jury FASH 2016:
Margareta van den Bosch is as Creative Advisor responsible for the H&M Guest Collections with Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Comme des Garçon, Versace or Marni. After her degree at Beckman’s School of Design, she worked for the Swedish women’s wear companies, Bari and Milano, followed by jobs in Italy. She teaches at Beckman’s School of Design. From 1987 to 2008 she was as Head of Design co-responsbiel for the rise of the swedish Fashion Giant. www.hm.com
Joel S. Horwitz, Designer, Berlin
Sébastien Meunier was named Artistic Director of Ann Demeulemeester in 2013, having designed the men’s collection in-house since 2010. Hailing from Versailles, Meunier abandoned the study of law for fashion and his eponymous label, however an early affinity with Belgian design led to a decade at the right hand of Martin Margiela. His work fuses a seductive awareness of the body with moments of baroque finery and a raw touch. Today Meunier’s vision evolves the house of Ann Demeulemeester into the future with an intimate respect for its illustrious past. www.anndemeulemeester.be
Michael Sontag finished his fashion studies in 2009 with a degree as “Meisterschüler” at Weißensee Kunsthochschule Berlin. Since then, he presents his collections at Fashion Week Berlin. He won valuable prizes and is considered as an iconic fashion designer. His works have been presented in Rome, Jakarta, Shanghai, Singapore and Paris. Michael Sontag was invited for the “Salon Vogue” in Milan by Franca Sozzani and Anna Wintour as well as in Berlin by Christiane Arp. Michael Sontag lives and works in Berlin. www.michaelsontag.com
Franco P. Tettamanti earned a degree in medicine at the University of Switzerland and worked as an orthopaedic surgery assistant in his native Switzerland, before becoming an award winning photographer. He has studied cinematography and photography in New York, Paris and Zurich. He lives now in Paris where he is a well established photographer in the Parisian Haute Couture Fashion industry and working for clients such as Dior, Louis Vuitton, Akris, Vivienne Westwood, Universal Music, Madame Figaro and Prestige Magazine Hong Kong. Tettamanti published his atmospheric pictures in the book “Showtime”. www.francotettamanti.com
The contest is open to especially talented design students of all disciplines, but especially from the fashion and textile design areas.
Students of full age, currently enrolled in their fourth semester or higher are entitled to participate. At time of application you have to be registered at an european university or fashion school or you need to pass in a master thesis from 2015. Students from outside europe may also participate. There are special regulations for them (see below).
Groups containing students from the fourth semester and higher, may also include younger students.
Final projects, theses and dissertations, as well as bachelor and masters projects can also be submitted if they correspond to the task and were created in 2015. Designs shall not have been already published.
Works can be submitted by individuals, interdisciplinary teams (particularly encouraged) and/or in collaborations with companies.
Today, demands applied to design tend to be so high that it is almost impossible for a single person to fulfill them all. Individual students/designers may ask for help from other contributors, such as colleagues from other areas of study for segments of the project such as text, graphics, photos, etc. However, if additional persons contribute this fact has to be clearly identified in the project, such as in the imprint. SDBI will put a particular focus on the fact whether the designer maintains a clearly recognizable “Creative Leadership” role, basically carrying the responsibility for the overall result of the project.
The entries shall be created specifically for this contest. (Exception: Works presented at the home university)
Students from non-European countries are also eligible to enter; however, there are special conditions. Please be advised that due to limited funding SDBI cannot reimburse any expenses e.g. for transport of project materials or insurance to and from the competition (including applicable customs duties). Award winners will receive a one-time flat reimbursement for travel (photo shoot 200 Euros for individuals or groups, award ceremony and exhibition 400 Euros for individuals and 800 Euros for groups). All additional expenses are the responsibility of the winner. We recommend to investigate all related costs in advance, and to pursue a sponsor, if possible.
The award purse totals 80,000 Euro and is valued with the following prizes:
– Photo shoots with the renowned fashion photographer Franco P. Tettamanti. All winners may use these pictures for their websites.
– A graphically sophisticated catalogue
– Professional media work, incl. an own microsite on www.sdbi.de.
– Awards ceremony
– Participation in the network of SDBI and in the mentoring program founded in 2014
– Cash prizes of 10,000 Euro
The European Fashion Award FASH 2016 will be presented in two categories.
Students: 1st Prize: 2,500 Euro / 2nd Prize: 1,500 Euro / 3rd Prize: 1,000 Euro
Graduates: 1st Prize: 2,500 Euro / 2nd Prize: 1,500 Euro / 3rd Prize: 1,000 Euro
Close to 100 projects are entered into the competition for the European Fashion Award FASH each year. Therefore it is important that you present your project in such a way that the jury can quickly get a favorable impression of it. In order for the jury to evaluate your project accordingly, you must maintain the following standards.
Scope for Entries for the European Fashion Award – FASH 2016 in one shipment (submissions after the official deadline will not be accepted).
1. Documentation of Analysis and Concept
2. Presentation Chart
3. Two Outfits
4. Supporting Documents
The jury session happens anonym only by means of your participant number. Therefore it is important that only the participant number is noted on the documents you pass in in sealed envelope.
1. Documentation of Analysis and Concept
a) Short concept summary: one (1) page of text (2.000 – 3.500 characters/350 – 500 words) without photos/illustrations, in English. This must be submitted by email to email@example.com by September, 25th, 2015 (pdf format, max. size 500 KB); the same must be submitted in printed form with the presentation.
• Font: Arial, Times, Courier
• The participant number (no names!) must be applied to the upper right corner in font size 20.
• File format: pdf, max. size 500KB
• File name: participant number + FASH16, e.g.: 29-S-FASH14.pdf
• no pictures, illustrations
• No name on the document. The jury session happens anonym.
• No cover sheet
• No majuscule
b) Documentation of analysis and the resulting concept in English
• 10 to 30 pages of text; (min. 1,000 character)
• Collection consisting of a minimum of six outfits – up to 20 pages of illustrations, technical drawings, material and color concept (including list of materials used [manufacturer, origin, etc.])
• up to 10 pages of illustrations (such as collection overview)
• These documents will be handled and resorted repeatedly during the jury session. Therefore the documents should be bound in a compact fashion and not consist of loose sheets.
• Format: Din A4 (210 mm x 297 mm) bound or stapled, etc. (no loose sheets!)
The quality of the presentation chart and documentation must be at a level appropriate to an international competition (A4 sheets in plastic covers do not qualify). The focus should not be on an outwardly pricey professional appearance, but on the fact whether the potential of the project is recognizable from the documentation.
2. Presentation Chart
The goal of the presentation chart is an immediate impression of the concept and idea for the collection. This is what the jury sees first. It is important to offer a good first impression at this point.
From experience, this is one of the most difficult steps in the European Fashion Award competition, but also one of the most important. You are welcome to collaborate with fellow students from the communication design sector (interdisciplinary projects are very welcome!). The presentation chart can be a collage of e.g. illustrations, photos, research results, or material and color concept, similar to a mood board. The chart is not meant as a collection overview or portfolio of technical drawings. These can be included in the documentation.
Format: one(!) poster board DIN A3 landscape (420 mm x 297 mm)
Two finalized outfits selected from your collection must be submitted for the jury session.
Sizes: Women’s Size 34 – 36 or S, Men’s Size 48 or M.
These sizes must be complied with (or it will not be possible for the models to wear your designs)!
Women’s Size 34 – 36
Height 176 – 180 cm
Chest max. 84 cm
Waist 63 cm
Hip 90 cm
Side seam 106 cm
Men’s Size 48 – 50
Hight 184 – 190 cm
Chest 104 cm
Waist 92 cm
Hip 98 – 104 cm
Side seam 106 cm
The jury is aware of the fact that the submitted designs are not industrially produced pieces but prototypes. It is also known that there may be problems with sourcing the desired materials. Therefore the simulation or indication of the desired material type is possible, and will receive a positive evaluation (e.g. with the help of experimental fabric finishes or upgrades).
The materials used must be documented (manufacturers, and if available, detailed specifications, potential certifications, further description of source and origin, such as second hand, type of fabric, etc.).
Photos are required for the fitting during the jury session, showing exactly how the model should wear the outfit. If the design is complicated or unclear, detailed step-by-step dressing instructions must be included (front/rear view, left/right view, wrapping techniques, etc.).
4. Supporting Documents
Documents to be included in a sealed envelope marked with the participant number:
• Original completed and signed entry form
• Curriculum Vitae (in English)
• Proof of matriculation at a university or college
• Reference (e.g. by a professor or industry expert)
The reference serves as provement of your special talent compared to our controlling institution. It will not be part of the rating.
Each piece of apparel and each section of the documentation must be clearly marked with the participation number, which will be supplied to the participant upon registration. If this guideline is not complied with, SDBI may have to add the number by using a permanent marker. SDBI is not responsible for any damage this may cause.
Please consider that far more than 1,000 garments are typically submitted to the jury session, all of which have to undergo in-depth evaluation, fitting and sorting. Therefore it is imperative that participant numbers are easy to locate, which will also ensure that we can return all submitted items to you after the competition. Temporary labels with the participant number (e.g. attached with safety pins), are not practical, because they can tear off and be lost during handling.
Packaging for Transport
All projects must be packaged carefully and appropriately by the participant in a parcel (no hanging garments); packaging material must be suitable for use in return shipments.
Please be aware that your package will be opened just before the jury session. The apparel will be placed on hangers; the documentation will be displayed separately on long tables, some of them in different rooms. All pieces of apparel will be evaluated while worn by a model. Please ensure that you place the concept summary, documentation, presentation chart, envelope with supporting documents into an A3 folder, in order to protect them appropriately (transport, jury session, project administration).
To ensure that your entry arrives in Munich by the deadline, please note the following important tips. They will help you avoid long processing delays at customs as well as import sales tax.
1. Mail your entry with enough time to spare to ensure that it arrives by the deadline of September, 25th, 2015.
2. On the package, clearly note “Sample – Not For Sale”.
3. On the customs form note: “Sample for the European Fashion Award FASH 2016 – www.sdbi.de – Not for sale, to be returned after the competition”
4. Enter a low product value on the customs form, e.g. 50 Euro. This will not affect the insurance coverage.
5. Include a delivery note with the following information:
• “Sample – Not For Sale”
• Your complete address (including telephone and email) as well as our complete address (including telephone and email).
This will allow the customs authority to contact you directly in case there are questions.
6. Together with your participant number we will send you a certification showing that this is an entry to a competition. Please print this certification and include it with your delivery note and customs form.
Submission deadline is September, 25th, 2015.
This is not the postmark date, but the date it must be received in Munich
Stiftung der Deutschen Bekleidungsindustrie
c/o Messe München GmbH
Am Messesee 2
The European Fashion Award – FASH 2016 is divided into two categories Students and Graduates. All submitted projects satisfying the topic “Change” will be evaluated according to the following criteria:
• Quality of the analysis, autonomy of the concept
• Overall concept (analysis, strategy, understanding and realization of the topic, target group, interdisciplinary character)
• Innovation/vision (e.g. combination of fashion and function)
• Functionality (mobility, ergonomics, material selection)
• Technical and design implementation (sketch quality, material selection, presentation, workmanship, fit, colour concept)
• Registration Deadline: September, 14th, 2015
• Submission Deadline: September, 25th, 2015
All materials must be received in Munich on or before this date. Please take into account any required customs processing time for submission from non-EU countries as well as from Switzerland. Details
• Jury Meeting: Mid October 2015
• Participants will be notified in October.
• Photo Shoot: Expected November 2015 in Berlin
Stiftung der Deutschen Bekleidungsindustrie zur Förderung der Ausbildung von Nachwuchskräften in der Modebranche (German Fashion Industry Foundation for the Promotion and Training of up-and-coming designers in the Fashion Industry), located in Munich.
Award Presentation and Fashionshow
Participants are required to be present in person at the award ceremony, should they be selected as a winner, including preperation and postprocessing. The exact schedule will be provided in a timely manner.
Winners are required to pay their own travel expenses. Overnight stays will be reimbursed (for winnners they live not in Berlin) with a flat fee of 400 Euros for single persons and up to 800 Euros for groups.
Funds will be wired to your bank account after submission of an invoice (to: Messe München, Finance Department, Am Messesee 2, 81829 Munich, Germany) following the award ceremony.
Expenses, Transport and Insurance
Participation in the competition is free of charge. All projects must be packaged carefully and appropriately by the participant in a parcel (no hanging garments); packaging material must be suitable for use in return shipments.
The cost for transport and insurance of all competition materials is the responsibility of the participant. Collectshipments will not be accepted.
SDBI will cover the cost for return shipment for entries submitted by participants from Europe.
Once received, the submitted outfits and documentation are insured for up to 1,000 Euro per outfit for the duration of the competition and return shipment. Should any damage occur, the participant must provide detailed information on the materials used and hours of work applied to determine the exact value.
After the jury meeting all projects not selected for an award will be returned to their owners by December 1st, 2015.
SDBI reserves the right to retain selected projects for further use for up to six months.
Personal Public Relations
Participants agree to submit any marketing and PR activities related to the European Fashion Award FASH 2016, in particular any related articles and reports, documentation, PR work and promotions to SDBI at firstname.lastname@example.org to be authorized prior to publication, and to publish only after written authorization is received. The participant agrees to identify all activities related to the European Fashion Award FASH with the following terminology:
• “European Fashion Award – FASH 2016”
• “Stiftung der Deutschen Bekleidungsindustrie – SDBI” or in English-language publications: “Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation – SDBI)”. After the full name has been used at the beginning of a text the short form SDBI may be used.
Archive of the Stiftung der Deutschen Bekleidungsindustrie
All outfits will be returned. The jury reserves the right to select certain documentations and presentation charts for permanent inclusion into the Archive of the Stiftung der Deutschen Bekleidungsindustrie. The decision of the jury is final and cannot be contested in a court of law.
The Archive of SDBI is located at the:
Lipperheidesche Kostümbibliothek, Kunstbibliothek Staatliche Museen zu Berlin Matthäikirchplatz 6
and is open to the public during regular opening hours.
Participants must be the lawful owner of all rights of ownership and copyrights (all rights). Submissions violating applicable law, in particular violations of criminal law, copyrights, trademark and other exclusive rights, personal and other third-party rights, cannot be exhibited. The participant vouches that he/she is the lawful owner of all rights to the entered collection and related illustrations, that there are no limitations, and that the collection and related illustrations a free from any third-party claims.
All submitted outfits will remain the property of the participants. Following the jury meeting selected documentations and presentation charts may be included permanently in the Archive of the Stiftung der Deutschen Bekleidungsindustrie. Any copyrights to the project will remain the property of the participant.
The participant grants the organizer the irrevocable and exclusive rights in perpetuity to publish elements of the project free of charge in publications directly related to the competition (such as exhibits, documentation, internet, media or other activities). This applies in particular to photos taken upon request and paid for by SDBI, and includes all media (incl. social media such as Facebook).
In addition, award winners agree to the publication of photos of their person. Commercial promotions are excluded.
Participant Data Use, Privacy
By signing the entry terms and conditions the participants grants SDBI the right to use and publish their names. Personal information of each participant is processed and stored digitally for use during the competition. Any data collected during the competition will exclusively be used for new talent endorsement activities by SDBI.
The competition and all related agreements are subject to the laws of the Federal Republic of Germany. By signing the entry form the participant confirms having read these conditions, and agrees to all terms and conditions, including the stipulations on data security and privacy, as well as usage rights.