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FASH 2011

Attention please!? Briefing Jury

Briefing

Phase 1: Analysis

The first phase of the entry encompasses an independent analysis of today’s relationship with fashion. This means the student’s own point of view – whether in the streets or in the closet at home. The analysis results shall be documented and supplemented by the student’s own photographs. Media such as blogs or fashion magazines are not permissible.  Only in the second step will the student further corroborate his or her analysis by researching the appropriate publications such as market studies, books, articles or essays. In addition, the student shall define ‘fashion’ in his or her own words.

Part 2: Concept

The concept on the topic “Attention Please!?” is to be based on the analysis. The jury is looking for independent and consistent designs. They can be close to current market trends, yet should offer more than just a representation of the latest trends. To accomplish this, the student needs to reflect social and economic, as well as cultural and political processes.

Phase 3: Design

Based on this established concept the third phase of the competition includes the conversion of the results into a collection with a minimum of five outfits. Two complete outfits need to be submitted to the jury evaluation. The student may freely choose the segment (e.g. business, leisure or athletic apparel). Accompanying accessories are permitted. The participant may also select between womenswear, menswear, or complete collections, depending on the results of his/her analysis. There is no restriction as to seasonal apparel.


News

30. March 2020
European Fashion Award FASH 2020

1. July 2019
European Fashion Award FASH 2019 presented at Berlin Fashion Week

14. June 2019
Finalists FASH 2019

8. May 2019
Special Award Fashion Photography

Talents

Elisa Paulina Herrmann

FASH 2019

Katharina Buczek

FASH 2016
Change

Lars Dittrich

FASH 2016
Change

Mai Duong

FASH 2014
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