Briefing

1. Analysis

The first part of the project to be submitted must include an independent analysis of the selected sports discipline. Participants shall fully identify on more than just a quantitative level what athletes want, aspire to and prefer. Required is an analysis of the sequence of motion and essential functions, an understanding of the specific culture of the selected sports, as well as a personal view – whether in the streets or in the locker rooms. Analysis  results must be complemented and documented by photos taken by the student him/herself. Media such as blogs or fashion magazines are not acceptable. Secondly, the independent analysis shall be supported by research using appropriate publications such as market studies, books, or articles.

2. Concept

The next step is the establishment of the concept for a collection on the topic “Active – Performance Sportswear” based on the analysis. The organizers are looking for challenging designs; original and coherent; convincingly and innovatively combining function and fashion. They can be geared to the market, but should offer more than just a new trend. This requires a well-thought-out concept and planning, including the reflection of social, economic, cultural and political processes.

3. Design

Based on this established concept the third part of the project shall interpret the results in a collection of a minimum of four outfits. The designs shall include all layers of apparel; including undergarments (base or skin layer), warming or protective layer, depending on the selected sport. One completely finished outfit must be submitted to the jury. Award winners will be required to complete a second outfit for the photo shoot. You may select any sports discipline. Complementing accessories are permitted. Depending on the analysis, the participant may choose whether to design for professionals or amateurs, women or men. There is also no restriction on the selection of the season.