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- FASH 2010
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Project Enrtry Description
An entry for the European Fashion Award FASH 2011 on the topic “Attention Please!?”, is divided into three parts:
  • Documentation of analysis and concept
  • Presentation chart
  • 2 outfits
 
Documentation of Analysis and Concept
a) Short outline: one (!) page (3,500 characters/500 words) without photos/illustrations in English. This needs to be emailed by October 14th, 2010 to mail@sdbi.de (.rtf or .pdf, maximum size: 500KB), as well as attached in print to the presentation.
In the upper right hand corner, enter the participant number (no names!) in font size 20 pts.  
Use the following file name: add the participant number to FASH11, for example: 14FASH11.rtf or 14FASH11.pdf
 
b) Documentation of research (incl. source list) and the resulting concept in English. Size: 10 to 30 pages text; maximum 20 pages of illustrations, technical sketches, material and colour concept; up to 10 pages of photos.
Format: DIN A4 (210 mm x 297 mm)
 
Presentation Chart
Presentation of the design with the help of illustrations, technical sketches, material and colour concept on one (!) poster board.
Format: poster board DIN A3 landscape (420 mm x 297 mm)
 
Please mail your presentation chart and documentation in a sturdy A3 folder to ensure that materials will be protected (mail processing, jury meeting, project management).
Documentation and presentation chart are to be submitted in a form appropriate for an international competition (A4 sheets in clear plastic folders are not appropriate). The deciding factor is not an outward, expensive impression of professionalism, but a clear indication of the student’s potential.
 
Each piece of apparel and every part of the documentation requires needs to be clearly marked with the participant number, to be provided after entry. If any item is not marked accordingly, SDBI reserves the right to use a permanent marker to do so. Any potential damage caused by marking the item is the sole responsibility of the contestant.
 
Outfits
The contestant may choose two finished outfits to be submitted to the jury.
Sizes: Ladies 36 or S, Men 52 or L. These sizes are mandatory (to ensure that they can be displayed on models or mannequins)!

                                Size 36     Size 52
Chest measurement     84 cm     104 cm
Waist measurement      66 cm      92 cm
Hip measurement         94 cm     112 cm
Side length                 106 cm     106 cm

The jury is aware that the entered fashion designs are not industrially finished pieces but prototypes. The jury is also aware of the difficulty to obtain the appropriate materials. Therefore the jury will look favourably upon materials indicating the desired selection (e.g. with the help of experimentation with different finishes created by the student).
The material use is to be documented (manufacturer, and if available, detailed item description, certification, or otherwise details on the source such as second-hand, type of fabric, etc.).
 
In order to ensure proper fitting during the jury meeting the contestant must submit photos to describe how the outfit is to be worn by the model. In the case of complicated or ambiguous designs the student is required to submit step-by-step instructions on how to don the outfit (front/back, right/left, wrapping techniques, etc.).



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