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Jury
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A jury
consisting of international experts from the sectors of design, industry,
retail, communication, and the media will select the award winners according to
predetermined criteria. The decision of the jury is final, and there is no
legal recourse. Members of the 2011 jury:
- Marcel
Herrig, Unicut Design Limited, Shenzhen, China
- Torsten Hochstetter, Creative Director Adidas Sport
Style (Originals, Y3, SLVR, Porsche Design,
Style
Essentials), Herzogenaurach
- Marion Feldmann, Divison Head Womens Fashion, Otto,
Hamburg
- Ivonne
Fehn, Fashion Director, Süddeutsche Zeitung Magazine, Munich
- Joachim Schirrmacher,
Büro für strategische Kommunikation (Agency for Strategic Communications),
Hamburg
- Dorothee Schumacher, Founder and General Manager Schumacher,
Mannheim
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Selectation Criteria
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The European
Fashion Award FASH 2011 includes a category each for Students and for
Graduates. All entered projects appropriately addressing the subject “Attention
Please!?” will be evaluated according to the following criteria: - Overall
Concept (analysis, strategy, comprehension and implementation of the subject,
target group, interdisciplinary character)
- Innovation/Vision
- Technical
and Design Implementation (material selection, sketch quality, presentation,
workmanship, fit, colour concept)
- Range of Use, Functionality
Links to...
Task
Participants
Prizes
Important Dates
Entry Form
Project Entry Description
Guidelines
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 Ivonne Fehn, Fashion Director,
Süddeutsche Zeitung Magazin,
Munich
As
a journalist I support the SDBI's European Fashion Award, because I am
curious to see new and extraordinary fashion; I want to discover people
who not only want to but are able to enrich fashion with the help of
their own expression - because they know how to turn their ideas into
reality thanks to their education.
Marcel Herrig, Unicut Design Limited, Shenzhen, China
The
European Fashion Award by SDBI motivates students to work on a
substancial basis - also due to the challenge of interdisciplinary
work. Our fast moving industry where short-term profits are often the
centre of attention, requires a soliud education. This is why I have
been supporting SDBI for amny years.
Photo: Uwe Fischer/SDBI
Torsten Hochstetter, Creative Director
Adidas Sport Style, Herzogenaurach
I
support the SDBI's European Fashion award, because young designers
define the sports fashion for the future. young talents infuse brands
such as Adidas Originals with life since they are a vital part of youth
culture.
Photo: Marion Stephan
Joachim Schirrmacher, Büro für strategische Kommunikation (Agency for Strategic Communications), Hamburg
Many
people associate fashion with the easy and high life. Yet the
requirements in the fashion scene are rapidly increasing. Therefore we
need systematic support for the new generation. The European Fashion
Award by SDBI is an important element.
Photo: Fritz Beck/SDBI
Dorothee Schumacher, Founder and Managing Director Schumacher, Mannheim
We
need young, talented designers, who are brave enough to express
themselves and conquer the world with an authentic spirit and passion.
The SDBI's European Fashion Award is a great boon for them. Therefore I
am very happy to be involved in this important project.
Photo: Anna Rosa Krau
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