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Where does privacy begin, where does it end? The borders between intimacy
and public life are fading thanks to our increasingly digitalized world. Thanks
to mobile phones we are able to keep in close contact to our loved ones while
traveling, or create private spaces with the help of music. At the same time
these devices have become an electronic shackle – always accessible, always
online. Privacy is also undermined by companies, countries, and social
networking sites. An initial feeling of power is followed by helplessness,
apprehension, and assimilation anxiety. The need for security and sanctuary
increases. Can fashion act as a retreat – at home or on the go? Can it protect
against observation from all angles and sources? Who knows me, who recognizes
me, who has control over me? The European Fashion Award – FASH 2010 with the
title “Privacy” is searching for answers to these questions.
Briefing
1. Analysis
The first part of the
work to be submitted includes a personal analysis of today’s clothing styles.
The focus is on the individual’s own point of view of styles found on the
streets or in closets. Analysis results must be documented and supplemented by
the entrants’ own photographs. Blogs and fashion magazines are not permitted.
Later, in the second step, the independent analysis shall be supported by
research using the appropriate publications such as market studies, books or
articles.
2. Concept
The concept on the topic “Privacy”
is to be based on the analysis. The designs must fulfill complex criteria, i.e.,
be original and coherent while geared to the market at the same time (which does
not mean following trends). Consequently, you must identify your concept and
planning for social, economic, cultural and political processes as well as
reflect on them.
3. Design
Based on the established concept,
the third part of the work shall interpret the results in a collection with a
minimum of four outfits. Two outfits shall be submitted to the Jury Meeting.
Award winners are required (after contact the project management) to produce two
to four additional outfits at the latest by January 12, 2010 and bring them to
the award presentation and exhibition in Munich.
You may select any segment
(business, leisure or sports clothing) and genre. Accompanying accessories are
permitted. Entrants may also choose between designing women’s wear, men’s wear
or complete collections, appropriate to their analysis. There is also no
restriction on the selection of the season.
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Participants |
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The contest is open to especially talented design students of all
disciplines, but especially from the textile and fashion design areas. Students
in the fourth semester or higher are entitled to participate. Groups containing
students from the fourth semester and higher, may also include younger students
(semesters one – three).
The participants must currently be matriculated at a
European college or fashion institute.
Members of the jury may not be
involved in the development and may not supervise the project as lecturer.
Students who take or have taken classes for more than one day between February
1st, 2009 and January 31st, 2010 from a member of the jury or advisory board,
may not enter the contest to avoid a conflict of interest.
The entries shall
be created specifically for this contest. Works can be submitted by individuals,
interdisciplinary teams (particularly encouraged) and/or in collaborations with
companies.
Theses and dissertations can also be submitted if they correspond
to the task and were created in 2009. Designs which have already been published
will not be taken into consideration.
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Jury |
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A jury consisting of international design, industry, and media will select
the award winners according to set criteria. The decision of the jury is final
and cannot be contested in a court of law.
The members of the jury
for 2010 include:
Ivonne Fehn, Fashion Director, Süddeutsche Zeitung
Magazin, Munich
Marcel Herrig, Unicut Design Limited, ShenZen, China
Jean
Kress, Head of Design, Quiksilver Europe, Biarritz, France
Martin Leuthold,
Art Director, Jakob Schlaepfer, St. Gallen, Switzerland
Joachim Schirrmacher,
Büro für strategische Kommunikation, Hamburg
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Evaluation Criteria |
The entries on the topic “Privacy” will be evaluated according to the
following criteria:
- Comprehensive concept (analysis, strategy, target group and
interdisciplinary character)
- Innovation/Vision (link between function and fashion, etc.)
- Technical and design realization (quality of the drawing, presentation,
workmanship, fit, color concept and selection of materials)
- Area of Use, Functionality
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Prizes |
The European Fashion Award FASH 2010 will be presented in two categories.
The award purse totals 10,000 Euro. Students1st Prize: 1,750
Euro 2nd Prize: 1,000 Euro 3rd Prize: 750
Euro Graduates1st Prize: 3,500 Euro 2nd Prize: 2,000
Euro 3rd Prize: 1,000 Euro The distribution ratio of the prize money
is at the discretion of the jury. The jury may also award Special Mentions, at
500 Euro each. The Swiss Textile Federation is donating three textile
vouchers valued at 2,000, 1,500 and 1,000 Euro as additional prizes, valid until
March 2011. Compliments of our partner ispo all winners will also be
provided with the following communication services:
- Exhibition booth/display area
- Award ceremony/press conference
- Integration in ispo communication channels
- Presentation at www.sdbi.de
- Press release targeting more than 2,000 international
journalists
Winners will have the unique opportunity to present
themselves to more than 60,000 industry professionals and more than 2,000
international journalists at ispo winter 10. Beginning December 15th
all participants may register for complimentary access to the award ceremony and
the ispo winter 10 by e-mailing to visit.ispo@sdbi.de |
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Important Dates |
- Submission Deadline (requiring complete registration documents
including 2 outfits and brief concept in digital form): October 5th, 2009.(NOT
the postmarked date, this is the deadline for receipt of all documents and
materials in Munich. Please take into consideration any required customs
processing times (e.g. toll), especially for entries from Switzerland.)
Package Delivery Address
Stiftung der Deutschen
Bekleidungsindustrie
c/o Messe München GmbH
Constanze Fuchs
Am Messesee
2
81829 Munich
Germany
- Jury Meeting: Early October 2009
- All participants will be contacted in November.
- Award winners only: completion of all other required outfits by January 12,
2010
- Award Ceremony: February 7th, 2010 during ispo winter 10
- Award winners are required to be present in Munich from February 6th, 2010,
10.00 am until February 10th, 7.00 pm.
- Exhibition: at ispo winter 10 from February 7th to 10th, 2010
Award Ceremony and Presentation
The award ceremony will be held
during the ispo winter 10 from February 7th – 10th, 2010 in Munich.
Winners
are required to pay their own travel expenses. Overnight stays will be
reimbursed with a flat fee of 400 Euros for single persons and up to 800 Euros
for groups. Funds will be wired to your bank account after submission of an
invoice (to Messe München, Finance Department, Am Messesee 2, D-81829 Munich,
Germany) following the award ceremony.
Participants are required to be
present in person at the award ceremony in Munich, should they be selected as a
winner, as well as for the duration of the trade show (including exhibit set-up
on February 6th, 2010, beginning at 10.00 am). The exact schedule will be
provided in a timely manner.
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Work to Be Submitted |
The work to be submitted for the European Fashion Award FASH 10 on the
topic “Privacy” is divided into three parts:
- Documentation and analysis of the concept
Documentation and Concept Analysisa)
Brief Concept: one page (!) (3,500 characters/500 words) without
pictures/illustrations in German and English. This must be sent in advance to
mail@sdbi.de by October 5th, 2009 (.rtf or .pdf, max 500 KB), as well as
included as a print-out with the presentation. The participant number (no
name!) should be noted in 20 pt font size in the upper right corner. File
name: Participant number e.g. 8FASH10.rtf or 61FASH10.pdf b) Documentation of
the research and the resulting concept in German or English. This must contain a
list of source materials with precise information on articles and
manufacturers. Scope: 10 to 30 pages of text; maximum of 20 pages of
illustrations, technical drawings, material and color concept, maximum 10 pages
of photographs. Format: DIN A4 (210 mm x 297 mm) Presentation
ChartPresentation of the design using illustrations, technical drawings,
material and color concept on one(!) piece of poster board. Format: poster
board DIN A3 landscape (420 mm x 297 mm) Please ship the presentation
chart and documentation together in an A3 folder, to adequately protect the
documents (mail delivery, jury session, and handling of entries). Each piece
of clothing and each part of the documentation must be marked with the
participant number, which is assigned after registration. If items are not
marked, SDBI will be forced to use a marker pen or similar to identify the entry
appropriately. SDBI is not liable for any damages resulting from marking items.
OutfitsTwo finished outfits of your choice shall be
submitted to the Jury Meeting. German Sizes: Women 36 or S; men 52 or L.
You must use these sizes (to ensure that clothing can be worn by the models
and/or mannequins)!
Size 36 Size 52 Chest measurement 84 cm 104 cm Waist measurement 66 cm
92 cm Hip measurement 94 cm 112 cm Side length
106 cm 106 cm The materials used must be clearly documented
(manufacturer and precise article name, certification, as well as details such
as second-hand source, etc.); potential differences in the materials used to the
materials shown in the concept must be clearly identified. If you are chosen
as an award winner, you are required to contact the project management and
submit an additional two to four outfits (for a minimum total of four or maximum
of six outfits, counting the first two outfits submitted with your entry). These
must be received in Munich no later than January 12th, 2010. Photos or
images are required for fittings (also important for the jury meeting), showing
exactly how the models are to wear the outfits. If the design is complex or not
totally clear, you are required to submit step-by-step dressing directions
(front/back, right/left, wrapping techniques, etc.) |
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