Marcel Lunkwitz, Julia Müller
„Where the clouds are like headlines“
1st Prize Students Works – European Fashion Award – FASH 2009 of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation)
Freedom and festivals or routine and airports? Fashion or simple clothes? Marcel Lunkwitz and Julia Müller did their research and made a decision: choose both. They created a hybrid fashion. The reason is simple: the two designers uncovered a new kind of male image: open-minded, innovative, emotional, and masculine. Men, who want to express their personality with the help of fashion, yet are overwhelmed by the complexity of the fashion market. Men, who do not want to look as if hiding behind a mask, and be judged as ridiculous or effeminate. The collection is simultaneously elegant and youthful, playful and defined, powerful and sensitive, innovative and down-to-earth, colourful yet not gaudy. Most of the fabrics are refined with silkscreen prints, crash, pleats, or embroidery. The classic tailcoat was the inspiration for the soft, flowing lines of the eleven outfits. Each look has its own, independent personality. Together, they can be combined into a new kind of liberated, poetic lifestyle.
 
Jury Reasons
Marcel Lunkwitz and Julia Müller did not shy away from taking great risks with their design. That alone should be highly commended! Their research expresses curiosity, a flair for discovery, and a very personal outlook. The result is a convincing interpretation of a new male image. The finished products in the playful collection with charming contrasts boast consistently high quality. The transposition of a tailcoat pattern to streetwear was not ony daring, but very accomplished. Styling, colour concept, patterns, material selection and refinement are innovative and distinguish themselves thanks to their professionalism as well as knit quality. A brilliant achievement both in concept and realization!
Jury member Wolfgang König, Head Buyer Loden-Frey
 
Education
6th Semester, Burg Giebichenstein – University of Art and Design Halle
Prof. Thomas Greis, Prof. Joachim Schielicke
Prize 2.000 Euro
Fabric voucher worth 2.000 euros from Swiss Textile Federation
 
Contact
info@cloudsacrossheadlines.com
www.cloudsacrossheadlines.com

 
Ilona Zaytseva
Hoolifans – New Diversity of being a man
2nd Prize Students Works – European Fashion Award – FASH 2009 of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation)
Ilona Zaytseva’s work questioned the collective role of modern men. Rather than focusing on the image of the caring father, the design concept digs deep into the culture and mindset of hooligans and their inclination towards violence. These men generally lead a completely acceptable, socially integrated life during the week; yet come the weekend, they give free reign to their wild side. These men, between the ages of 14 and 40, dress in rather unremarkable, yet prestigious, brand-name fashions, rendering them invisible to police, yet clearly recognizable to other hooligans. The collection “Hoolifans – New Diversity of being a man” expresses these characteristics with the help of transparent and non-transparent fabrics. The colour palette ranges from black (signifying menace) and grey (invisibility) to blue as an accent. Fabrics are made to appear more aggressive by hardening and coating the materials. Stones and slingshots are accessories. The collection also includes designs for women, illustrating their role in this sub-culture.
 
Jury Reasons
Ilona Zaytseva was brave when she selected “Hoolifans” as the theme for her entry. The highquality and independent conversion of her subject into design is inspiring. The sophisticated implementation is impeccable, the details are precisely to the point. The very professional presentation of a clear-cut design concept and its commercial implementation are the earmarks of a talented designer. The result is apparel ready to be sold. Ilona Zaytseva, who was among the
winners of the 2008 European Fashion Awards, has definitely evolved.
Jury member Marcel Herrig, Unicut Design Office
 
Education
8th Semester, Pforzheim University of Applied Sciences, Prof. Johann Stockhammer
Prize 1.500 Euro
Fabric voucher worth 1.000 euros from Swiss Textile Federation
 
Contact
ilona.zaytseva@gmail.com
 

Mariane Musek
Der Weg zum Glück (The Quest for Hapines)
1st Prize Graduates Works – European Fashion Award – FASH 2009 of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation)
Fortuna et felicitas – can we really live happily ever after? Do we have a right to happiness, or is it just a privilege we may enjoy during brief spans of our lifetime? Can money or a fulfilling occupation bring us happiness? Where is our quest for happiness taking us? Marianne Musek reflected on her collection “Der Weg zum Glück” (“The Quest for Happiness”) while on a personal pilgrimage. A pilgrim on the road to Santiago needs function more than fashion. Nonetheless,
function is in fashion. This determination was the starting point for this collection of traditional attire and performance sportswear. Traditional costume elements symbolise our yearning for faith, tradition, and the simple life. Athletic wear signifies physical wellbeing, the desire to be active and vital. Loden jacket versus running leggings: contrasting style elements like these cleverly express the dichotomy affecting today’s generation.
 
Jury Reasons
The positive vibes of the very autonomous collection “Der Weg zum Glück” (“The Quest for Happiness”)are instantly noticeable. At the same time, it is an exacting, demanding, and focused fashion collection. It is based on a special talent for observation, a flair for trends, and a wide spectrum of professional know-how by Marianne Musek. The concept is strong and impressive. A variety of influences is cleverly combined into a consistent, calm, and clean overall impression.
Whether athletic or elegant, technical materials, or traditional elements; Marianne Musek’s signature is a well-adjusted balance. The strong and modern aesthetic is exceptional and balanced. Even the sportswear-oriented items from her collection are suitable for e.g. visiting a vernissage. The craftsmanship is impressive; it is clear that the designer has a passion for production and refinement methods. The highly professional character of the collection is also evident in the extremely comprehensible and well-written documentation, as well as in the Mood Board, which combined poetry and data.
The personal involvement with the topic is transparent. An exceptional piece of work!
Jury member Jean Kress, Head of Design Quiksilver Europe
 
Education
Diplomate, Berlin University of the Arts
Prof. Stephan Schneider (concept), Prof. Dr. Walter Scheiffele (theory)
Prize 3.000 Euro
six-month paid internship at Craft, Borås, Schweden
 
Contact
marianne.musek@yahoo.de
 

Nicole Manz
Cocooned Solitude
2nd Prize Graduates Works – European Fashion Award – FASH 2009 of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation)
The diversification of our society reveals plenty of opportunities. Yet this freedom and versatility can also induce angst, assimilation anxiety, and enforced mobility. The human desire for safety, security, and shelter intensifies. Individuals become more focused on introspection, retreat from the public and reduce social activities. The contrast of “cocooning” is represented in the women’s collection “Die Einsamkeit im Kokon – wenn Geborgenheit gefangen hält” (“Cooconed Solitude – when safety keeps you imprisoned”).
The five outfits create an emotional, mobile retreat. The designs draw their power from the observation that in these times we always look for shelter even while in motion, while smoking, reading, talking on the phone, listening to music. Hands look for protection, or are in a defensive position, arms are folded, legs crossed. The design adopts these habits and transposes them into excess length, overlaps, and ribbons. Voluminous hiding places are created with the help of
gathered and draped material sections, extremely high collars or hoods. Knit fabrics offer warmth and thus represent safety. Extremely tight armholes or the very low cut of the harem pants symbolise chains. Asymmetric elements represent ambivalence. Fashion that helps us understand our everyday life.
 
Jury Reasons
Nicole Manz developed her theme through personal observation and experience. It was a clever move to be sensitive to the requirements of others. The creative concept itself as well as its realization are brilliant: from superb patterns to rich details. Everything has a precise foundation and explanation. This high level of quality was also evident in the documentation.
Jury member Martin Leuthold, Art Director Jakob Schlaepfer
 
Education
Diplomate, Niederrhein University of Applied Sciences, Mönchengladbach
Prof.,StA, Dipl.-Des., Renate Schmitt, Prof.,Dipl.-Des., Jutta Wiedemann
Prize 2.000 Euro
Fabric voucher worth 1.500 euros from Swiss Textile Federation
 
Contact
nicole_manz@gmx.de
 
 
Adrian Sommerauer
London, Heimat #3
3rd Prize Graduates Works – European Fashion Award – FASH 2009 of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation)
Photos of a rainy, gloomy London morning from a kitchen window gave the inspiration: the atmosphere was rife with the aura of a man who had overslept, grabbed the next-best pile of clothing, and headed out into the crowded, noisy streets feeling out of sorts. The melancholy, dark tone and material selection of this elegant, yet rather delicate men’s collection held in a blue-grey colour scheme relates that sometimes you feel at home in the unknown, while feeling lost in familiar places. Shiny surfaces, as if wet by rain (silk, nylon, chintzed linen, washed wool) contrast with cotton reminiscent of flowery bed linens. Pyjamas represent the contrasting moods of the designs, balanced by classic tailoring and iconic oversized outerwear, such as a bomber jacket. The choice of elaborate materials, treatments, and finishes, such as invisible hems, embroidery, or handknitted elements, results in a deliberate manipulation of the boundaries of traditional menswear, and creates fashions that are as pleasing to look at as they are to wear.
 
Jury Reasons
The consistent men’s collection by Adrian Sommerauer is not only very professional but also distinguishes itself thanks to its creative overall concept. The selection of subtle colors and luxurious materials also emphasizes the extraordinary quality. The designs’ romantic story, transposed step by step into the garments, is impressive. Adrian Sommerauer’s design power in the playing field of men’s fashions, and its details, is more than evident. Exceptional craftsmanship turned the technically sophisticated concept into reality. Th style is convincing, the collection is balanced and yet full of excitement. The result is a men’s collection that is very easy to wear, yet
makes a clear statement. An important signal for the industry!
Jury member Doreen Schulz, c.neeon
 
Education
Master in Fashion Menswear, Royal College of Art, London
Ike Rust, Senior Menswear Tutor (concept), Juliet Ash, Senior Tutor in Fashion Critical and Historical Studies (theory)
Prize 1.000 Euro
Contact
as@adriansommerauer.com
www.adriansommerauer.com
 

Wenke Müller
Dreams of My Self
Special Mention Graduates Works – European Fashion Award – FASH 2009 of the Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation)
Ten profiles, ten images of womanhood, ten different “Träume vom Ich” (“Dreams of My Self”). Personal diversity contrasts with signature style: concerted and mature, muted rather than boisterous, with a hint of luxury and glamour from times past. The focus is on sophisticated craftsmanship and creating sensory stimulus for the skin; whether fashioned into a shirtdress from denim, a silk negligee, a leather biker jacket, or an evening gown with 140 organza blossoms. The materials stimulate contemplation and emotions. One single colour keeps the focus on fabric qualities and silhouettes: in the dark blue of the night we dream and rely more on sensations than sight. Manufactured on state-of-the-art, computer-aided knitting machines the collection’s overall fits like a second skin. Knitted darts, accented with a cable pattern, keep the garment in shape.
What appears to be a loose moss stitch is actually the reverse side of a loop stitch. The “Träume vom Ich” collection embodies fun and discovery, perfection and order, sensuality and economy; inviting us to experience a way of life instead of just clothing.
 
Jury Reasons
Wenke Müller provided a very good interpretation of the theme “New Diversity”. Her collection mingles elegance with athleticism creating a concept with potential for many different combination options. Her image of women is self-confident and modern. Concept and design are skillfull, and a clear commitment to sumptuous materials and traditional craftsmanship.
Unfortunately the quality of the documentation is not as high as that of the finished product. Jury member Joachim Schirrmacher, Agency for Strategic Communications, Hamburg
 
Education
Diplomate, Burg Giebichenstein – University of Art and Design Halle
Prof. Thomas Greis, Prof. Joachim Schielicke
Prize 500 Euro, six-month paid internship at Akris, St.Gallen, Schweiz
 
Contact
wenkemueller@gmx.de
 
More information
www.sdbi.de


Press Contact
For more information, award winner contact data and image material, please contact:
Joachim Schirrmacher
Head of Project Management/Advisory Board Chairman
Stiftung der Deutschen Bekleidungsindustrie
T +49 (0) 40 25 31 88 60
schirrmacher@sdbi.de